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Social Media Marketing Class Overview

  • Research, develop and execute a social media strategy
  • Research, plan, create and post social media content
  • Manage your social media marketing efforts, online reputation, crisis response and social media policies
  • How to use Facebook, YouTube, TikTok and Instagram for marketing
  • Analyse social media data in order to make informed social media marketing decisions

Social Media Marketing Course Content

module 1

Diploma in Social Media Marketing

free

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  1. Introduction to Marketing and Social Media Marketing

    Ready to learn social media marketing? The first class in your social media marketing training course will introduce you to the world of marketing and, specifically, social media marketing. You will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media best practices and strategies that you can incorporate into your marketing, the principles of social media, budgeting for social media, as well as frequently used social media marketing terms.

  2. Getting to Know Social Media Platforms

    In this lesson, you will become familiar with the social media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms. You will discover how to choose what platforms are best for your business and how to become a social media specialist!

  3. Deciphering Your Target Audience

    This online class will teach you how to identify your target audience for social media marketing. You will gain an understanding of who is using social media, how to identify your target audience, and the elements to consider when compiling your target audience and segmenting them into buyer personas.

  4. Social Media Strategy

    Learn social media marketing strategies that work! In this content-packed lesson, you will learn about the various elements that are required to build a social media strategy for successful social media marketing. Identifying goals, how to measure your success, and identifying the various platforms and content types that you will use to market your business on social media are key aspects of this lesson.

  5. Optimising Your Social Media Profiles

    In this class, you will learn how to create accounts on the main social media platforms as well as how to optimise your profile so that you are easily found online. This lesson covers Facebook, YouTube, Instagram, Twitter, Pinterest and LinkedIn.

  6. Basic Data Analysis and Reporting

    In this lesson, you will learn about the various metrics that you can measure on the major social media platforms, how to access them on your social media channel, as well as what to include in a social media report.

  7. Content Creation 101

    This lesson introduces you to various social media content types, the content development process and what makes engaging content for your audience, as well as what your audience wants from you.

  8. Introduction to Social Media Management

    This online class on social media marketing delves into the basics of social media management, explaining what it is and what it entails, as well as what it takes to manage your social media marketing. You will also be introduced to more advanced concepts such as community management, reputation management, social listening and more!

module 2

Intermediate in Social Media Marketing

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  1. Target Audience Segmenation

    In Lesson 1 of Module 2, you will learn what target audience segmentation is and how to implement it, as well as a step-by-step process to create buyer personas based on market research and data mining. Discover what drives people to make the purchases they do and how to create targeted content from your personas.

  2. Social Media Branding

    In Lesson 2, you will learn how to define a brand, the various elements of brand development that you need to pay attention to within your social media marketing efforts, the importance of brand consistency on social media, as well as common online branding issues, and what actually makes effective branding.

  3. Identifying, Setting and Measuring Goals

    In this online class, you will learn how to identify business goals, align them with your social media goals, and choose the relevant key performance indicators. You will also learn some strategies that you can use to achieve these goals as well as how to interpret and take action from your data.

  4. Social Media Auditing and Competitor Research

    Learn why a social media audit is so important, how to conduct one, and check the optimisation of your profiles, as well as analyse your social media posts. You will also learn how to conduct competitor research and how to keep an eye on them.

  5. Content Execution and Publishing

    Learn about content distribution, content curation, and trend jacking, as well as copywriting formulas, behavioral psychology applied in marketing, and how to develop a content library and fill in your content calendar.

  6. The Dark Side of Social Media

    In this class of social media marketing, you will explore the dark side of social media by looking at big brands whose posts didn’t get the response they were expecting. You will learn how to develop a social media policy and how to handle a social media crisis, social media listening, and avoidable social media fails.

  7. Data-driven Social Media Marketing

    In this online class, you will learn about data-driven marketing, various types of social analytics and social insights, as well as additional metrics that you can use to validate the value of your social media marketing efforts. You will also look at the attribution models used to identify various touchpoints that are adding value to your customer journey, or where you need to optimise your customer journey.

  8. Advanced Social Media Management

    In the final lesson of Module 2, you will learn about social media reputation management and the keys to successful reputation management. You will also learn about community management and the various community management strategies that you can use. Lastly, you will delve into social media budget allocation and the types of operational budgets.

module 3

Advanced in Social Media Marketing

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  1. Deep Dive Into Using Facebook

    Lesson 1 from Module 3 of the social media marketing course explores the intricacies of the various posting features that you will find on Facebook and how to use them. You will also learn how to use Facebook Publishing Tools and Facebook Creator Studio.

  2. Facebook Best Practices and Using Messenger

    Lesson 2 continues with Facebook and looks at content creation and best practices for the largest social media network. You will learn how to use Facebook Messenger for your business as well as how to develop engaging conversations throughout your customer journey, and how to use Facebook and Messenger together.

  3. Getting the Most Mileage Out of YouTube

    This online class will teach you how to post to YouTube as well as other posting features that you can use. You will also learn how to prepare before you shoot your video, what to consider during your shoot and what to do after your shoot, as well as video content creation and YouTube best practices and community guidelines.

  4. Exploring Instagram in Detail

    Lesson 4 looks at the variety of posting features that you can use on Instagram and how to use them, content creation tips for the platform, as well as Instagram best practices and how to use Instagram and Facebook in conjunction with each other.

  5. Get Tweeting With Twitter

    Lesson 5 of Module 3 will show you how to get tweeting with Twitter. You will learn about the various posting features on Twitter and how to use them, content creation tips and ideas, as well as the best practices to follow when using Twitter for your social media marketing.

  6. Taking an Interest in Pinterest

    Lesson 6 explores the posting features on the Pinterest platform. You will learn how to post pins, carousels, and videos as well as how to make use of rich pins. You will learn what to consider when creating content for the platform, create ideas for business content, and learn about Pinterest best practices.

  7. Delving Into LinkedIn

    Lesson 7 will teach you how to use the various posting features on LinkedIn, as well as content creation considerations, ideas for content on LinkedIn, and the best platform practices to keep in mind.

  8. Using Snapchat and Tiktok for Business

    The final lesson in the advanced module will teach you how to navigate the Snapchat and Tiktok platforms. You will learn about the various posting features available on each as well as how to post and what to consider when creating content for each platform. The class will cover business content ideas for each platform and look at best practices for both Snapchat and Tiktok.

module 4

Proficient in Social Media Marketing

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  1. Social Media For SMEs And NPOs Part 1

    One of the biggest challenges for smaller companies is reaching the right audience on social media, and this is even more difficult for NPOs who work with tight budgets. This class aims to showcase how to effectively reach your audience for conversions while not breaking the bank. You will discover the features available for SMEs and NPOs on the main platforms and how to maximise the impact of your content.

  2. Social Media For SMEs And NPOs Part 2

    One of the biggest challenges for smaller companies is reaching the right audience on social media, and this is even more difficult for NPOs who work with tight budgets. This lesson aims to showcase how to effectively reach your audience for conversions while not breaking the bank. You will discover the features available for SMEs and NPOs on the main platforms and how to maximise the impact of your content.

  3. SEO and Social Media Part 1

    Social media platforms are now indexed by Google so they have to be part of your SEO strategy. Creating a connection between your website and your social media platforms is the key to success. In this lesson, you will learn about social signals for SEO, social sharing, and the indexing process, as well as the relevance of backlinks from social platforms and some interesting tools.

  4. SEO and Social Media Part 2

    Social media platforms are now indexed by Google so they have to be part of your SEO strategy. Creating a connection between your website and your social media platforms is the key to success. In this online class, you will learn about social signals for SEO, social sharing, and the indexing process, as well as the relevance of backlinks from social platforms and some interesting tools.

  5. Advanced Social Media Management Part 1

    Management is one of the most important parts of social media marketing. As a marketer, you will be tasked with operating a number of platforms, and using the right tools is critical to your success. In this lesson, you will go through an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.

  6. Advanced Social Media Management Part 2

    Management is one of the most important parts of social media marketing. As a marketer, you will be tasked with operating a number of platforms, and using the right tools is critical to your success. In this lesson, you will go through an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.

  7. Auditing Your Social Media Part 1

    When you develop your social media strategy, being able to critically analyse the performance of your efforts will ensure continued success. Auditing your content, your advertising, and your engagement is vital for social media marketing. In the final lesson of your certificate in social media marketing, you will learn what to look out for when auditing social media and what tools you can use for social media auditing.

  8. Auditing Your Social Media Part 2

    When you develop your social media strategy, being able to critically analyse the performance of your efforts will ensure continued success. Auditing your content, your advertising, and your engagement is vital for social media marketing. In the final lesson of your certificate in social media marketing, you will learn what to look out for when auditing social media and what tools you can use for social media auditing.

Certified by
Globally recognised by
  • Weeks
    16 Weeks

    Duration

  • lessons
    32 Lessons

    Plus assessments

  • modules
    4 Modules

    Online

  • course
    Globally Recognised

    Certification

Reviews

4.8/5

4.5

My SMM & ORM class has been great so far. Daniel has been wonderful!

4.6

The Social Media and ORM course has been awesome so far. I have learned a lot of about social media and how to use it more for my business.

4.4

LOVE THE ONLINE SOCIAL MEDIA COURSE..

4.3

My name is Dele from Lagos, Nigeria and I am on my 3rd course with Shaw Academy. I have thoroughly enjoyed myself and learned a whole lot.

4.6

Thoroughly enjoying the Social Media course by Daniel Byrne. Well presented, clearly explained, all basics covered.

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