Social Media Marketing Course

Module I - Introduction

8 Interactive Lessons

Weekly Assignments + Fun Quizzes

If you miss a lesson, you can always view the recordings later.

• Lesson 1 - Introduction to Marketing and Social Media

  

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  The first lesson in your Professional Diploma will introduce you to the world of marketing and, specifically, social media marketing. We will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media strategies that you can incorporate into your marketing, budgeting for social media as well as frequently used social media marketing terms. Sign up now!

• Lesson 2 - Getting to know the Social Media Platforms

  

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  In this lesson of your Professional Diploma you will become familiar with the Social Media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms. Sign up now!

• Lesson 3 - Deciphering your Target Audience

  

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  This lesson will teach you how to identify you target audience for social media marketing. We will provide you with an understanding of who is using social media, identifying your target audience and elements to consider when compiling your target audience and segmenting them into buyer personas. Sign up now!

• Lesson 4 - Developing a Social Media Strategy

  

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  In this content packed lesson you will learn about the various elements that are required to build a social media strategy for successful social media marketing. Identifying goals, how to measure your success and identifying the various platforms and content types that you will use to market your business on social media. Sign up now!

• Lesson 5 - Optimising your Social Media Profiles

  

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  In this lesson you will learn how to create the main social media platforms as well as how to optimise your profile so that you are easily found online. This lesson covers Facebook, YouTube, Instagram, Twitter, Pinterest and LinkedIn. Sign up now!

• Lesson 6 - Basic Data Analysis and Reporting

  

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  In this lesson you will learn about the various metrics that you can measure on the major social media platforms, how to access them on your social media channel as well as what to include in your social media report. Sign up now!

• Lesson 7 - Content Creation 101

  

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  This lesson introduces you to various social media content types, the content development process and what makes engaging content for your audience as well as what your audience wants from you. Sign up now!

• Lesson 8 - Social Media Management

  

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  This lesson introduces you to the basics of social media management, understanding what it is and what it entails as well as what it takes to manage your social media marketing. You will also be introduced to more advanced concepts such as community management, reputation management, social listening and more!. Sign up now!

Module II - Social Monetisation Module

• Week 1: Creating Engaging And Desirable Content

  

  Content is king when it comes to Social Media. We will focus on the key platforms and how we should aim to utilise different types of content. This week we will also look at tools for content creation, how we structure our content and how to ensure maximum visibility from organic content. Sign up now!

• Week 2: SEO - Monetisation - Revenue Creation In The Online Space

  

  Social Media is now an outlet where brands can thrive. Platforms like Facebook and Twitter allow Marketers to sell directly through these platforms. Understanding how to make this possible and how to integrate this with your wider Digital Marketing Strategy is essential. ROI is the keyword. We will also look at tools available for selling through Social Media and tracking your Sales data. Sign up now!

• Week 3: Further Developing Facebook For Social Media Marketing

  

  Facebook is the largest Social Media Platform and vital to the success of any online Marketer. We understand what is possible with Facebook, now we need to see how to make it fit and apply a strategy to it. From Advertising to Analytics, we look at developing our ability to successfully utilise it. This week we also study using Pixels for Facebook advertising and conversion tracking, analysing your Facebook data and applying it to future marketing campaigns, and also Power Editor for Advertising. Sign up now!

• Week 4: Twitter - Making The Most Of Your Second Screen Experience

  

  Twitter is a platform that can break even the best of Social Media Marketers. The nature of the platform means we must keep our finger on the pulse and utilise emerging features straight away. Consumers will often view major events while checking Twitter and hence why we have to ensure we are part of their ‘second screen experience’. You will also learn about Twitter Conversion Tracking, Twitter Amplify, and how to develop your strategy to include Twitter. Sign up now!

Module III - Visual Communication Module

• Week 1: Instagram - Visual Content For Business

  

  Instagram has recently become one of the biggest Social Media platforms. This recent growth has seen the brand presence on the platform increase and the features available for these brands widen. These changes will open new ways to reach our intended consumers. This week you will learn about tracking Instagram advertising campaigns, developing your Instagram analytics, and strategy development for Instagram. Sign up now!

• Week 2: LinkedIn - B2B Marketing And Lead Generation

  

  Social Media doesn’t just lend itself to Business to Consumer organisations. We need to target other businesses if our product or service allows for it. Using the products that LinkedIn offer, we can make the most of lead generation software and effective targeting. You will learn about LinkedIn Sales Navigator, strategy development for LinkedIn, Facebook, Instagram and Twitter for Business. Sign up now!

• Week 3: YouTube - Video Content For Social Media

  

  Video content is becoming more important for brands with every passing month. By using the features provided by YouTube, we can ensure that this easily consumed content reaches the right audience and effectively delivers our message. You will learn how to create YouTube advertising campaigns, develop a strategy for YouTube and also learn about specific tools for YouTube. Sign up now!

• Week 4: New Emerging Social Media Platforms

  

  When we look at social media marketing, there are 5 main platforms we utilise; Facebook, Twitter, Instagram, LinkedIn and YouTube. The rise of Social Media Marketing will mean that new companies emerge every so often to try take market share from these giants. This week we will examine how to effectively utilise any new platforms for our business. Snapchat, Periscope and Niche social media platforms are the main focus for the week. Sign up now!

Module IV - SME & NPO Module

• Week 1: Social Media For SME’s And NPO’s

  

  One of the biggest challenges for smaller companies is reaching the right audience on Social Media, and this is even more difficult for NPO’s who work with tight budgets. This week aims to showcase how to effectively reach your audience for conversions while not breaking the bank. We look at the features available for SME’s and NPO’s on the main platforms and how to maximise the impact of your content. Sign up now!

• Week 2: SEO And Social Media

  

  Social Media platforms are now indexed by Google so they have to be part of your SEO Strategy. Creating a connection between your website and your Social Media platforms is the key to success. This week you will learn about Social Signals for SEO, social sharing and the indexing process, the relevance of backlinks from Social Platforms and some interesting tools. Sign up now!

• Week 3: Advanced Social Media Management

  

  Management is one of the most important parts of Social Media Marketing. As marketers, we are tasked with operating a number of platforms and using the right tools is critical to our success. We will have an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools. Sign up now!

• Week 4: Auditing Your Social Media

  

  When we develop our Social Media Strategy, being able to critically analyse the performance of our efforts will ensure continued success. Auditing our content, our advertising and our engagement is vital for Social Media Marketing. You will learn what to look out for when auditing Social Media and what tools we can use for Social Media Auditing. Sign up now!