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Course Content


Professional diploma in digital marketing and s e o

  • Your Introduction to Digital Marketing

    The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.

  • Tracking & Measuring Marketing Efforts

    This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs

  • Reaching The Target Market

    Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.

  • Content Development & Copywriting

    Content is still king! To create more effective content, we look at the psychology of sales and different sales triggers to incorporate in your message. We cover website content, writing for SEO, finding relevant content ideas and tips on blogging.

  • Free Digital Marketing Options

    Not every business has a big budget to dedicate to paid marketing, increasing the need for their free marketing efforts to work as best as they can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.

  • The World Of Google Ads

    Google's suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns.

  • Paid Social Media Marketing

    Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and the basics of LinkedIn and Twitter.

  • Creating A Digital Strategy

    The final lesson in this module combines the learning from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.

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Intermediate in digital marketing and s e o

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Advanced in digital marketing and s e o

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Proficient in in digital marketing and s e o

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Avg. Rating



My SMM & ORM class has been great so far. Daniel has been wonderful!


The Social Media and ORM course has been awesome so far. I have learned a lot of about social media and how to use it more for my business.




My name is Dele from Lagos, Nigeria and I am on my 3rd course with Shaw Academy. I have thoroughly enjoyed myself and learned a whole lot.


Thoroughly enjoying the Social Media course by Daniel Byrne. Well presented, clearly explained, all basics covered.

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