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What you'll learn

  • An understanding of all key digital marketing channels such as SEO, PPC, Social Media, Affiliate, Content and Email
  • How to define your target audience
  • Create paid campaigns for social and search engines
  • Create a digital strategy encompassing a variety of channels
  • Website and mobile usability best practices
  • Choose objectives and determine KPIs

Course Content

module 1

Diploma in Digital Marketing

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  1. Introduction to Digital Marketing

    The first class in your professional diploma lays a solid foundation for what digital marketing and performance marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are, and look at examples of performance-focused channels for different common objectives.

  2. Tracking and Measuring Marketing Efforts

    This lesson walks you through various marketing funnels and provides tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs.

  3. Reaching the Target Market

    Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, Lesson 3 is focused on target markets. Who will buy your product/service? How do you conduct market analysis and what are customer journeys? These are just some of the questions answered in this online class.

  4. The Importance of Mobile

    Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson, you will look at important mobile info, the difference between “responsive” and “mobile-friendly”, tools to improve mobile speed, and recommendations for an optimised mobile site.

  5. Free Digital Marketing Options

    Not every business has a big budget to dedicate to paid marketing, increasing the need for their free marketing efforts to work as best as they can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.

  6. The World of Google Ads

    Google's suite of products enables you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. This is a jam-packed lesson designed to give you the confidence to create your own campaigns.

  7. Making Paid Social Work For You

    Social media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms, as well as the basics of LinkedIn and Twitter.

  8. Creating a Digital Strategy

    The final class in this digital marketing module combines the learning from the previous lessons and shows you how to create a digital strategy. While looking at B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.

module 2

Intermediate in Digital Marketing

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  1. Content Development and Copywriting

    Content is still king! To create more effective content, this lesson looks at the psychology of sales and different sales triggers to incorporate in your message. It will also cover website content, writing for SEO, finding relevant content ideas, and tips on blogging.

  2. Video Content and Advertising

    Video is the most consumed content format on the internet. Learn how video is consumed across different platforms and the targeting options available before moving on to the impact of ad blockers, recent video trends, generating content ideas, and planning.

  3. Email Marketing

    Email marketing offers some of the highest return on investment of all digital channels. It is affordable and can be used to achieve multiple business objectives, from increasing revenue to awareness and retention. After this lesson, you’ll understand the requirements and best practices for email design and content, how personalisation works, and what to implement to avoid spam and email clipping.

  4. Influencer and Affiliate Marketing

    Influencer marketing is shedding its reputation as an expensive, immeasurable marketing tactic with the introduction of new measurement metrics and a more analytical approach to results. There are benefits and risks to this strategy but after this lesson, you’ll come to understand that the potential value it can create for brands boils down to thorough research. As affiliate and influencer marketing are often closely linked, you’ll learn to understand the difference between them and how an affiliate program works.

  5. Facebook Business Manager

    Advertising on Facebook and Instagram is a core part of being a digital marketer. This practical lesson recaps all the requirements for building a campaign within Facebook Business Manager before diving into a demo of the actual creation.

  6. Planning a Google Search Campaign

    This class takes you through all the steps in Google Ads when planning a Search campaign, recapping some elements from Module 1 while also introducing new information like Quality Scores and Ad Rank. The first step to successful performance is planning!

  7. Implementing a Search Campaign Part 1

    Lesson 7 will take you through an example of a business requiring a Search campaign, from campaign targeting to ad group structure, ad copy, and extensions. You’ll also learn some important information about position on SERPs, different keyword statuses you’ll come to see in Google Ads, and Keyword Diagnosis.

  8. Implementing a Search Campaign Part 2

    The final lesson in Module 2 of the this digital marketing class is very practical, with a step-by-step demo of how to create a Search campaign. Combining topics covered in the course so far to create a Search strategy, after creating the campaign you’ll be taken through a useful campaign checklist.

module 3

Advanced in Digital Marketing

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  1. Understanding Metrics

    The first lesson of Module 3 kicks off with a deeper dive into metrics and their analyses. You’ll learn what a PCA is and how to create one, before receiving a detailed breakdown of tasks to perform with Always-On campaigns.

  2. Brand Management

    What does brand management entail? This lesson focuses on the intangible aspects of managing a brand, such as reputation and perception. You will also look at Brand Lift Surveys and finish with the effects of social media on PR.

  3. Intermediate Analytics Part 1

    Starting off the module’s Analytics section, you’ll begin to understand Dimensions, Properties and Views in Google Analytics. You will then cover some top reports that answer the top questions people have of their sites, and discuss setting up Goals and Events tracking.

  4. Intermediate Analytics Part 2

    Lesson 4 concludes some of the top reports in Google Analytics and you will then learn how to create Audiences. With filters, you’ll understand how to exclude internal traffic and spam from your reports, as these skew your data.

  5. Affiliate Marketing

    Previous lessons covered this topic from the affiliate’s POV, so this lesson focuses on the merchant. Why do businesses choose affiliate marketing as a strategy? What is an affiliate program and how do you join or create a network? This is what you will explore in Lesson 5.

  6. eCommerce Part 1

    eCommerce is an industry of exponential growth. This lesson will cover how people research a product, and will also look at a website hosting and inventory management, website best practices, and product feeds to enable shopping campaigns.

  7. eCommerce Part 2

    The final class of eCommerce in Module 3 looks at enhancing the eCommerce experience for the consumer, followed by multiple eCommerce marketing options and campaigns. You will also cover eCommerce Analytics reports not covered in previous lessons.

  8. Intermediate SEO

    Diving into SEO a little deeper than you will have in previous modules, this final lesson looks at algorithms, quality raters guidelines, and offers a recap of ranking factors. With back-links, you’ll learn of several methods to increase them, and how PPC and SEO work together.

module 4

Proficient in Digital Marketing

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  1. Engagement: Convert More Leads Part 1

    What does it mean to be successful on social media? In this first lesson, you will find out what it means to really engage with your audience and how to turn those followers into buying customers. You will look into some emerging methods of engagement that are perfect for small business budgets.

  2. Engagement: Convert More Leads Part 2

    What does it mean to be successful on social media? In this first lesson, you will find out what it means to really engage with your audience and how to turn those followers into buying customers. You will look into some emerging methods of engagement that are perfect for small business budgets.

  3. Social Media Management and Monitoring Part 1

    Big data has changed the way customers behave and consume information. As a marketer, you can now tune into the small details of what your customer really wants, and provide them with exactly that. This online class looks at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise your efforts.

  4. Social Media Management and Monitoring Part 2

    Big data has changed the way customers behave and consume information. As a marketer, you can now tune into the small details of what your customer really wants, and provide them with exactly that. This lesson looks at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise your efforts.

  5. Turning Fans Into Buyers Part 1

    Social media extends the sales funnel, and this lesson will go a step further into this. You will look at which of your followers are buyers, what channels of engagement are best suited to them, and a few different advertising options available to you that will create clean paths to conversion.

  6. Turning Fans into Buyers Part 2

    Social media extends the sales funnel, and this lesson will go a step further into this. You will look at which of your followers are buyers, what channels of engagement are best suited to them, and a few different advertising options available to you that will create clean paths to conversion.

  7. Optimising your Social Media Strategy Part 1

    You’ve uncovered the how, the what, and the why, now it’s time to plot the map to social media marketing success, combining everything you’ve learned. In these final lessons you will look at why and how to create a social media strategy, and how to budget your social media spend for the long term.

  8. Optimising your Social Media Strategy Part 2

    You’ve uncovered the how, the what, and the why, now it’s time to plot the map to social media marketing success, combining everything you’ve learned. In these final classes you will look at why and how to create a social media strategy, and how to budget your social media spend for the long term.

Certified by
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  • Weeks
    16 Weeks

    Duration

  • lessons
    32 Lessons

    Plus assessments

  • modules
    4 Modules

    Online

  • course
    Globally Recognised

    Certification

Avg. Rating

4.9/5

4.5

Its amazing. Very helpful and clear.

4.5

I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.

4.8

The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.

4.7

I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.

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