Digital Marketing Course

PROFESSIONAL DIPLOMA IN

DIGITAL MARKETING

Digital Marketing Course

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1,000,890 Students

Increase your knowledge and learn valuable skills in Digital Marketing which can be successfully applied across your current role, assist you with a new role, or help you start your own business. On completion of this course, you’ll walk away knowing SEM, SMM, SEO, content, strategy and campaign creation and optimisation. 32 interactive lessons, 4 modules, 16 weeks - Sign up now!

1,000,890 Successful Graduates

8 Interactive Lessons

4 Weeks Long

  1. Course Details
  2. Course Reviews

Module I - Introduction

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8 Interactive Lessons

Weekly Assignments + Fun Quizzes

If you miss a lesson, you can always view the recordings later.

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  • Lesson 1 - Your Introduction to Digital Marketing - It’s Not Just A Bunch Of Acronyms!

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    The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You’ll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives. Sign up now!

  • Lesson 2 - Tracking and Measuring Your Marketing Efforts - Get This Right And You Can’t Go Wrong

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    This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you’ll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs. Sign up now!

  • Lesson 3 - Effectively Reaching Your Target Market - First Impressions Make Or Break You

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    Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson. Sign up now!

  • Lesson 4 - The Importance of Mobile - First Impressions Make Or Break You

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    Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between “responsive” and “mobile-friendly”, tools to improve mobile speed and recommendations for an optimised mobile site. Sign up now!

  • Lesson 5 - Free Digital Marketing Options - No Budget, No Problem

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    Not every business has a big budget to dedicate to paid marketing and therefore need to ensure their free marketing works as best as it can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this. Sign up now!

  • Lesson 6 - The World Of Google Ads - An Introduction

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    Google’s suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns. Sign up now!

  • Lesson 7 - Making Paid Social Work For You

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    Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you’ll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and understand the basics of LinkedIn and Twitter. Sign up now!

  • Lesson 8 - Creating A Digital Strategy

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    The final lesson in this module combines the learnings from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you’ll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies. Sign up now!

Module II - Digital Marketing Module

  • Week 1: Advertising - Create Ads In The Digital Space

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    After covering the basics on the foundation course, it’s time to get into the practical application with online advertising. We will now learn how to build successful campaigns, that produce significant returns on investment, so that you can enjoy incredible growth through effective online advertising. Sign up now!

  • Week 2: SEO - Let Your Buyers Find You

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    Search Engine Optimisation is essential in digital marketing. We need to understand how to feed the search engines the correct information so that when a potential customer is searching, they can find you. We will show you the practical tools you can use and teach you how to create a perfectly workable strategy around Search Engine Optimization. Sign up now!

  • Week 3: Growth Hacking - Create Explosive Growth

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    What is growth hacking? Imagine having explosive growth with little resources. What if we were to throw out the rule book and do things differently? On this lesson, we will show you how to be a growth hacker and look at the innovation behind this concept, so you can enjoy explosive growth in the digital space. Sign up now!

  • Week 4: Remarketing

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    We need to build a practical strategy around how to remarket to your customer or potential customer. Remarketing is a powerful way that we can fully optimise our user flow. Imagine being able to optimise your lead flow completely. On this lesson, you will learn how to send advertising in a way that creates value for your user. Sign up now!

Module III - Content Marketing Module

  • Week 1: Buyer Personas & Strategy

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    To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly. Sign up now!

  • Week 2: Blogging For Business Success

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    The best way to organically attract visitors to your website is to make sure that you have fresh and relevant content. The ideal way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic into leads, establishing your authority and the long-term results of business blogging. Sign up now!

  • Week 3: Content Rich Strategies (Visual, Video And Audio)

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    We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing. Sign up now!

  • Week 4: Viral Marketing - No Coercion Necessary

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    There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses. Sign up now!

Module IV - Social Media Module

  • Week 1: Engagement: Convert More Leads

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    What does it mean to be successful on social media? In the first week of the semester, we find out what it means to really engage with your audience and how to turn those followers into buying customers. We will look into some emerging methods of engagement that are perfect for small business budgets. Sign up now!

  • Week 2: Social Media Management & Monitoring

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    Big data has changed the way our customers behave and consume information. As marketers, we can now tune into the small details of what our customer really wants, and provide them with exactly that. This week, we take a look at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise our efforts. Sign up now!

  • Week 3: Turning Fans Into Buyers

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    We know that social media extends the sales funnel, and this week we’re going a step further. We will be looking at which of our followers are buyers, what channels of engagement are best suited to them, and a few different advertising options available to us that will create clean paths to conversion. Sign up now!

  • Week 4: Optimising Your Social Media Strategy

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    We’ve discussed the how, the what and the why. Now it’s time to plot the map to social media marketing success, combining everything we’ve learned. In our final week we’ll be looking at why and how to create a social media strategy, and how to budget our social media spend for the long term. Sign up now!

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Mey-Mey Beeton Benamar

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Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!

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Denise Smallman Chilcoat

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I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.

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Maria Raja

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Its amazing. Very helpful and clear.

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Stephen Brown

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I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.

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Sheri Kaz

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The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.

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Sherie Long-Libby

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I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.