Diploma in Digital Marketing
Introduction to Digital Marketing
The first lesson in your professional diploma lays a solid foundation for what digital marketing and performance marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are, and look at examples of performance-focused channels for different common objectives.
Tracking and Measuring Marketing Efforts
This lesson walks you through various marketing funnels and provides tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs.
Reaching the Target Market
Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, Lesson 3 is focused on target markets. Who will buy your product/service? How do you conduct market analysis and what are customer journeys? These are just some of the questions answered in this lesson.
The Importance of Mobile
Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson, you will look at important mobile info, the difference between “responsive” and “mobile-friendly”, tools to improve mobile speed, and recommendations for an optimised mobile site.
Free Digital Marketing Options
Not every business has a big budget to dedicate to paid marketing, increasing the need for their free marketing efforts to work as best as they can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.
The World Of Google Ads
Google's suite of products enables you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. This is a jam-packed lesson designed to give you the confidence to create your own campaigns.
Making Paid Social Work For You
Social media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms, as well as the basics of LinkedIn and Twitter.
Creating a Digital Strategy
The final lesson in this module combines the learning from the previous lessons and shows you how to create a digital strategy. While looking at B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.