PROFESSIONAL DIPLOMA IN
Digital Marketing Course
Increase your knowledge and learn valuable skills in Digital Marketing which can be successfully applied across your current role, assist you with a new role, or help you start your own business. On completion of this course, you’ll walk away knowing SEM, SMM, SEO, content, strategy and campaign creation and optimisation. 32 interactive lessons, 4 modules, 16 weeks - Sign up now!
1,000,890 Successful Graduates
8 Interactive Lessons
4 Weeks Long
- Course Details
- Course Reviews
Module I - Introduction
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8 Interactive Lessons
Weekly Assignments + Fun Quizzes
If you miss a lesson, you can always view the recordings later.
Lesson 1 - Your Introduction to Digital Marketing - It’s Not Just A Bunch Of Acronyms!
Lesson 2 - Tracking and Measuring Your Marketing Efforts - Get This Right And You Can’t Go Wrong
Lesson 3 - Effectively Reaching Your Target Market - First Impressions Make Or Break You
Lesson 4 - The Importance of Mobile - First Impressions Make Or Break You
Lesson 5 - Free Digital Marketing Options - No Budget, No Problem
Not every business has a big budget to dedicate to paid marketing and therefore need to ensure their free marketing works as best as it can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this. Sign up now!
Lesson 6 - The World Of Google Ads - An Introduction
Lesson 7 - Making Paid Social Work For You
Lesson 8 - Creating A Digital Strategy
The final lesson in this module combines the learnings from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you’ll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies. Sign up now!
Module II - Digital Marketing Module
Week 1: Advertising - Create Ads In The Digital Space
Week 2: SEO - Let Your Buyers Find You
Week 3: Growth Hacking - Create Explosive Growth
Module III - Content Marketing Module
Week 1: Buyer Personas & Strategy
To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly. Sign up now!
Week 2: Blogging For Business Success
The best way to organically attract visitors to your website is to make sure that you have fresh and relevant content. The ideal way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic into leads, establishing your authority and the long-term results of business blogging. Sign up now!
Week 3: Content Rich Strategies (Visual, Video And Audio)
We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing. Sign up now!
Week 4: Viral Marketing - No Coercion Necessary
There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses. Sign up now!
Week 1: Engagement: Convert More Leads
Big data has changed the way our customers behave and consume information. As marketers, we can now tune into the small details of what our customer really wants, and provide them with exactly that. This week, we take a look at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise our efforts. Sign up now!
Week 3: Turning Fans Into Buyers
Mey-Mey Beeton Benamar
Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!
Denise Smallman Chilcoat
I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.
Its amazing. Very helpful and clear.
I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.
The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.
I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.