Diploma in digital marketing
Your Introduction to Digital Marketing - It's Not Just A Bunch Of Acronyms!
The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You’ll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.
Tracking & Measuring Your Marketing Efforts - Get This Right & You Can't Go Wrong
This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you’ll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs
Effectively Reaching Your Target Market - First Impressions Make Or Break You
Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.
The Importance of Mobile - The Dominant Device
Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between “responsive” and “mobile-friendly”, tools to improve mobile speed and recommendations for an optimised mobile site.
Free Digital Marketing Options - No Budget, No Problem
Not every business has a big budget to dedicate to paid marketing and therefore need to ensure their free marketing works as best as it can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.
The World Of Google Ads - An Introduction
Google’s suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns.
Making Paid Social Work For You - Organic Reach Is On The Decline
Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you’ll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and the basics of LinkedIn and Twitter.
Creating A Digital Strategy - Bringing It All Together
The final lesson in this module combines the learning from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you’ll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.