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What you'll learn

  • Discover the various requirements and considerations for setting up a blog
  • Research and develop blogging strategies
  • Generate long-term blog content ideas and create content
  • Market and monetise your blog through various marketing tactics
  • Manage your blog and use data to improve performance

Course Content

module 1

Diploma in Blogging and Content Marketing




  1. Introduction to Blogging

    This lesson will provide you with the bare necessities to get your blog started. At the end of this lesson, you will be able to describe what a blog is, list the various types of blogs that seen online, and outline the technical requirements and skills necessary to start and manage a successful blog.

  2. Blogging for Business

    This course is geared towards blog monetisation for Professional/Personal Bloggers, but a lot of the strategies that make a successful blog will still apply. This lesson focuses on the differences between business blogging and professional blogging, the benefits of having a blog for your business and how businesses can use blogs to market products and services as well as drive purchases.

  3. Defining Your Blog Identity

    At the end of this lesson, you will be able to list what factors contribute to a successful blog, identify a niche market for your blog and outline the relevant branding considerations that you should consider when starting a blog.

  4. Setting Up Your Blog

    This lesson will teach you about the various platforms that are available for blogging, at the end of this lesson you will have an in-depth understanding of the various blogging platforms and the pros and cons of each. You will also be able to identify what platform you want to use based on your blog.

  5. Blogging Strategy

    In order to succeed with blogging, whether it is for professional bloggers or a business blog, a strategy is essential! This lesson will teach you how to set goals for your blog, outline your target audience and how that affects the content you create, as well as identify the various steps you will take in order to market and amplify your blog.

  6. Developing Blog Content Part 1

    In the first part of developing blog content, you will learn what interests readers and list different types of blog content as well as learn skills for brainstorming long term blog post ideas and conduct content research.

  7. Developing Blog Content Part 2

    This lesson continues to explore what makes attractive content, understand the various tools that can help with content creation, content topic research, check and reference sources as well as writing catchy headlines and tailoring content.

  8. Writing for Blog Posts

    You will learn how to define what makes effective writing, list writing tips and outline tools that can be used to improve writing. You will be able to apply writing formulas and the importance of using correct grammar and punctuation.

  9. Vlogging

    This lesson explores an increasingly popular content type — video. You will be able to describe what a vlog is, propose whether or not to use vlogging as a tool and define what is required to set up a vlog. This lesson will also discuss whether to vlog or blog.

  10. Blog Management

    At the end of this lesson, you will be able to identify what metrics to measure for your blog, how to analyse that data in order to take action and further improve your results as well as how to manage a community around your blog.

module 2

Intermediate in Blogging and Content Marketing



  1. Content Marketing

    This lesson will introduce you to content marketing, what it is and how to use it for marketing your blog. You will also learn what to include in a content marketing strategy, how to develop one and we will explore the challenges and benefits of great content as well as how to overcome these challenges.

  2. Search Engine Optimisation

    In this lesson, you will learn all about Search Engine Optimisation (SEO), how to optimise your blog site and your individual blog posts, as well as learn about the various on-page and off-page elements of SEO that contribute to your organic findability in Search Engine Results Pages (SERPs).

  3. Email Marketing

    Learn the basics of using email marketing to amplify your blog and promote your blog content, the various platforms that you can use as well as the pros and cons of each and how to choose the right email marketing software.

  4. Social Media Marketing

    This lesson will teach you how to use social media marketing to promote your blog and drive awareness around your content. You will learn how to strategise for social media content and become familiar with the various social media platforms that you can make use of.

  5. Influencer Marketing

    In this lesson, you will learn what influencer marketing is, different types of influencers and how to become an influencer.

  6. Guest Blogging

    This lesson covers what guest blogging is, the benefits of using guest blogging, but also being a guest blogger, as well as finding guest bloggers or becoming a guest blogger and guidelines for guest blogging.

  7. Lead Generation

    Learn why lead generation is so important for blogging, the different ways in which you can generate leads for your blog through different platforms and we will explore some interesting lead generation ideas.

  8. Driving Traffic to Your Blog

    In this lesson, you will learn about various strategies that you can use to drive traffic to your blog, understand website traffic, how to measure website traffic, analyse the data, as well as the user experience (UX) and make further improvements to your reader journey to drive conversions.

module 3

Advanced in Blogging and Content Marketing



  1. Module summary coming soon!

    Module summary coming soon!

module 4

Proficient in Blogging and Content Marketing



  1. Module summary coming soon!

    Module summary coming soon!

Certified by
Globally recognised by
  • Weeks
    16 Weeks


  • lessons
    32 Lessons

    Plus assessments

  • modules
    4 Modules


  • course
    Globally Recognised


Avg. Rating



I am currently enrolled in the Blogging course, and so far the content is excellent. Or it's the accent of the presenters :) But I am ready to give it a go!


I started with the Shaw Academy with Intro to Blogging, and can't wait to take my next class!

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