Professional Diploma in Digital Marketing
Professional Diploma in

Digital Marketing

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Do you think the digital, online world is going to continue to grow? Do you think more people will spend more funds online? Do you want to be involved personally or professionally? Then this programme is aimed at you and all who appreciate one simple fact, that the digital world will continue to grow and create opportunities for all of those willing to learn today. This course equips the user with the skills they need to generate revenues online. Register now to learn the skills you need to succeed.

Internationally Accredited

1000890 Successful Graduates

8 Interactive Lessons

4 Weeks Long

8 hours +

4 Weeks


First 7 Days FREE

4 Weeks



4 Weeks



4 Weeks



EQF Level 5

Annual Salary Prospective

From $35,000 to $250,000+

Module I - Introduction


8 Interactive Lessons

Weekly Assignments + Fun Quizzes

If you miss a lesson, you can always view the recordings later.

  • lesson 1 -

    Online Fundamentals - The Start of Your Success


    To kick start the course, we examine a case study of a successful online business and we will show you exactly how to do the same. You will understand lead generation, how to build your customer database and we will show you how to generate conversions, so you can enjoy real profit and success from the start.

  • lesson 2 -

    Target Audience - Who is Your Customer


    Do you know exactly who your customer is? Do you know how much it costs you to acquire that customer? Do you understand how much each customer is worth to you? First and foremost, it is essential that you understand this. In this lesson, you will learn the basics of unit economics and profitable trading.

  • lesson 3 -

    Google PPC & SEO - Acquiring the Right Leads for Less


    PPC allows you to bid on particular words relating to your offering. What counts isn’t so much the bidding, but rather, the tracking. You will learn how to bid for keywords and track your success. Have you ever wanted to know how to be found when a customer searches for you? In this lesson, you will gain the skills to be found by the customer, both organically and paid.

  • lesson 4 -

    Affiliate Marketing - Developing Strategic Partnerships Online


    Affiliate Marketing when approached with a compelling proposition can be incredibly successful and can allow for incredible growth without the need for upfront marketing spends. In this lesson, we will show you how to fully optimise these powerful symbiotic online relationships. We will show you how to generate leads in large numbers and turn them into paying customers.

  • lesson 5 -

    Facebook - Targeted Advertising for Lead Generation


    Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.

  • lesson 6 -

    Sales Funnel - Nurturing Your Leads


    Getting traffic and subsequent leads is great but what then? You need to understand your sales funnel. Do you know what percentage of customers you lose on each stage of your sales funnel? One of the biggest mistakes any business can make is to focus too much energy and resources on segments who simply will not buy. Once you find the right audience you must then focus on showing them the problem you solve efficiently. This is where nurturing comes to the fore. Here you will be shown how to build trust, add value and monetise/convert your user base in a fun and exciting way.

  • lesson 7 -

    Data Driven Marketing and Sales - Maximum Return


    In this lesson, you will gain the skills to gather data and understand how to use data to drive sales forward. Every success we have needs to be measured with data. There is a lot to understand with digital marketing but the good news is, numbers don't lie. Understand how to easily and effectively manage your most crucial data will be the key to your success.

  • lesson 8 -

    Strategy – Retention and Recurring Revenue


    In digital marketing it is absolutely crucial that you have a clear and concise strategy. In this lesson, we will show you how to put it all together. Our focus will then shift to your post sales cycle and how to keep the customer coming back again and again. The customer becomes really profitable, when they stay with you for weeks, months and years. They will only do so, as long as you do a brilliant job.

Module II - Digital Marketing Module

  • Week 1: Advertising - Create Ads in the Digital Space expand

    After covering the basics on the foundation course, it's time to get into the practical application with online advertising. We will now learn how to build successful campaigns, that produce significant returns on investment, so that you can enjoy incredible growth through effective online advertising.

  • Week 2: SEO - Let Your Buyers Find You expand

    Search Engine Optimisation is essential in digital marketing. We need to understand how to feed the search engines the correct information so that when a potential customer is searching, they can find you. We will show you the practical tools you can use and teach you how to create a perfectly workable strategy around Search Engine Optimization.

  • Week 3: Growth Hacking - Create Explosive Growth expand

    What is growth hacking? Imagine having explosive growth with little resources. What if we were to throw out the rule book and do things differently? On this lesson, we will show you how to be a growth hacker and look at the innovation behind this concept, so you can enjoy explosive growth in the digital space.

  • Week 4: Remarketing expand

    We need to build a practical strategy around how to remarket to your customer or potential customer. Remarketing is a powerful way that we can fully optimise our user flow. Imagine being able to optimise your lead flow completely. On this lesson, you will learn how to send advertising in a way that creates value for your user.

Module III - Content Marketing Module

  • Week 1: Buyer Personas & Strategy expand

    To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly.

  • Week 2: Blogging for Business Success expand

    The best way to organically attract visitors to your website is to make sure that you have fresh and relevant content. The ideal way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic into leads, establishing your authority and the long-term results of business blogging.

  • Week 3: Content Rich Strategies (Visual, Video and Audio) expand

    We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing.

  • Week 4: Viral Marketing - No Coercion Necessary expand

    There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses.

Module IV - Social Media Module

  • Week 1: Engagement: Convert More Leads expand

    What does it mean to be successful on social media? In the first week of the semester, we find out what it means to really engage with your audience and how to turn those followers into buying customers. We will look into some emerging methods of engagement that are perfect for small business budgets.

  • Week 2: Social Media Management & Monitoring expand

    Big data has changed the way our customers behave and consume information. As marketers, we can now tune into the small details of what our customer really wants, and provide them with exactly that. This week, we take a look at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise our efforts.

  • Week 3: Turning Fans into Buyers expand

    We know that social media extends the sales funnel, and this week we’re going a step further. We will be looking at which of our followers are buyers, what channels of engagement are best suited to them, and a few different advertising options available to us that will create clean paths to conversion.

  • Week 4: Optimising your Social Media Strategy expand

    We’ve discussed the how, the what and the why. Now it’s time to plot the map to social media marketing success, combining everything we’ve learned. In our final week we’ll be looking at why and how to create a social media strategy, and how to budget our social media spend for the long term.

  • Mey-Mey Beeton Benamar
    Mey-Mey Beeton Benamar
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    Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!

  • Denise Smallman Chilcoat
    Denise Smallman Chilcoat
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    I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.

  • Maria Raja
    Maria Raja
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    Its amazing. Very helpful and clear.

  • Stephen Brown
    Stephen Brown
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    I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.

  • Phillip Nathan Höll
    Phillip Nathan Höll
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    I just finished 3 courses1)diploma in digital marketing 91% distinction obtained2)diploma in web development 92% distinction obtained3)diploma in mobile app development 94% distinction obtained I love Shaw academy and would definitely recommend it to anybody wanting to learn from excellent lectures to in-depth course resources shaw academy is the best and very friendly and helpful will definitely be getting the lifetime membership in the near future.

  • Jen Martin
    Jen Martin
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    I had just finished my third course this weekend. All three classes that I had taken were excellent.

  • Izzi Surridge
    Izzi Surridge
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    I've just finished the Diploma in Digital Marketing. I recently started an entry level job at an advertising agency so hoped it would give me a good overview of the basics.

  • Sheri Kaz
    Sheri Kaz
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    The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.

  • Sherie Long-Libby
    Sherie Long-Libby
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    I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.

1000890 Successful Graduates

32+ Interactive Lessons & Recordings

16 Weeks

8 Hours

Free Course Toolkits & Study Material

Annual Salary Prospective

From $35,000 to $250,000+

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