Advanced Diploma in
The Advanced Diploma in Social Media Marketing will show you exactly how to run your Social Media campaigns successfully. The primary objective is to help you develop strategies to use with each platform effectively and to widen your Digital Marketing efforts. As Social Media is becoming the most important part of Digital Marketing, you will learn how to utilise a number of key platforms to vastly improve returns from any Social Media Marketing activity.
426,454 Successful Graduates
24 Live Interactive Lessons
12 Weeks Long
24 hours +
The Thursday webinars are very interactive and are heavily influenced by students attending live. As long as you’re a member, you will be registered for them indefinitely, so you can log in anywhere in the world to practice and keep up with this rapidly changing subject. There is no end date to these Thursday practical’s because Social Media Marketing is so dynamic and constantly evolving..
SME & NPO Semester
Week 1: Social Media for SME’s and NPO’s
Theory Tuesday, 29 Aug 18:00 PM GMT|
Practical Thursday, 31 Aug 18:00 PM GMT
One of the biggest challenges for smaller companies is reaching the right audience on Social Media, and this is even more difficult for NPO’s who work with tight budgets. This week aims to showcase how to effectively reach your audience for conversions while not breaking the bank. We look at the features available for SME’s and NPO’s on the main platforms and how to maximise the impact of your content.
Week 2: SEO and Social Media
Theory Tuesday, 05 Sep 18:00 PM GMT|
Practical Thursday, 07 Sep 18:00 PM GMT
Social Media platforms are now indexed by Google so they have to be part of your SEO Strategy. Creating a connection between your website and your Social Media platforms is the key to success. This week you will learn about Social Signals for SEO, social sharing and the indexing process, the relevance of backlinks from Social Platforms and some interesting tools.
Week 3: Advanced Social Media Management
Theory Tuesday, 12 Sep 18:00 PM GMT|
Practical Thursday, 14 Sep 18:00 PM GMT
Management is one of the most important parts of Social Media Marketing. As marketers, we are tasked with operating a number of platforms and using the right tools is critical to our success. We will have an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.
Week 4: Auditing Your Social Media
Theory Tuesday, 19 Sep 18:00 PM GMT|
Practical Thursday, 21 Sep 18:00 PM GMT
When we develop our Social Media Strategy, being able to critically analyse the performance of our efforts will ensure continued success. Auditing our content, our advertising and our engagement is vital for Social Media Marketing. You will learn what to look out for when auditing Social Media and what tools we can use for Social Media Auditing.
Social Monetisation Semester
Week 1: Creating Engaging and Desirable Content
Theory Tuesday, 26 Sep 18:00 PM GMT|
Practical Thursday, 28 Sep 18:00 PM GMT
Content is king when it comes to Social Media. We will focus on the key platforms and how we should aim to utilise different types of content. This week we will also look at tools for content creation, how we structure our content and how to ensure maximum visibility from organic content.
Week 2: Monetisation - Revenue Creation in the Online Space
Theory Tuesday, 03 Oct 18:00 PM GMT|
Practical Thursday, 05 Oct 18:00 PM GMT
Social Media is now an outlet where brands can thrive. Platforms like Facebook and Twitter allow Marketers to sell directly through these platforms. Understanding how to make this possible and how to integrate this with your wider Digital Marketing Strategy is essential. ROI is the keyword. We will also look at tools available for selling through Social Media and tracking your Sales data.
Week 3: Further Developing Facebook for Social Media Marketing
Theory Tuesday, 10 Oct 18:00 PM GMT|
Practical Thursday, 12 Oct 18:00 PM GMT
Facebook is the largest Social Media Platform and vital to the success of any online Marketer. We understand what is possible with Facebook, now we need to see how to make it fit and apply a strategy to it. From Advertising to Analytics, we look at developing our ability to successfully utilise it. This week we also study using Pixels for Facebook advertising and conversion tracking, analysing your Facebook data and applying it to future marketing campaigns, and also Power Editor for Advertising.
Week 4: Twitter - Making the Most of Your Second Screen Experience
Theory Tuesday, 17 Oct 18:00 PM GMT|
Practical Thursday, 19 Oct 18:00 PM GMT
Twitter is a platform that can break even the best of Social Media Marketers. The nature of the platform means we must keep our finger on the pulse and utilise emerging features straight away. Consumers will often view major events while checking Twitter and hence why we have to ensure we are part of their ‘second screen experience’. You will also learn about Twitter Conversion Tracking, Twitter Amplify, and how to develop your strategy to include Twitter.
Visual Communication Semester
Week 1: Instagram - Visual Content for Business
Theory Tuesday, 24 Oct 18:00 PM GMT|
Practical Thursday, 26 Oct 18:00 PM GMT
Instagram has recently become one of the biggest Social Media platforms. This recent growth has seen the brand presence on the platform increase and the features available for these brands widen. These changes will open new ways to reach our intended consumers. This week you will learn about tracking Instagram advertising campaigns, developing your Instagram analytics, and strategy development for Instagram.
Week 2: LinkedIn - B2B Marketing and Lead Generation
Theory Tuesday, 31 Oct 19:00 PM GMT|
Practical Thursday, 02 Nov 19:00 PM GMT
Social Media doesn’t just lend itself to Business to Consumer organisations. We need to target other businesses if our product or service allows for it. Using the products that LinkedIn offer, we can make the most of lead generation software and effective targeting. You will learn about LinkedIn Sales Navigator, strategy development for LinkedIn, Facebook, Instagram and Twitter for Business.
Week 3: YouTube - Video Content for Social Media
Theory Tuesday, 07 Nov 19:00 PM GMT|
Practical Thursday, 09 Nov 19:00 PM GMT
Video content is becoming more important for brands with every passing month. By using the features provided by YouTube, we can ensure that this easily consumed content reaches the right audience and effectively delivers our message. You will learn how to create YouTube advertising campaigns, develop a strategy for YouTube and also learn about specific tools for YouTube.
Week 4: New Emerging Social Media Platforms
Theory Tuesday, 14 Nov 19:00 PM GMT|
Practical Thursday, 16 Nov 19:00 PM GMT
When we look at social media marketing, there are 5 main platforms we utilise; Facebook, Twitter, Instagram, LinkedIn and YouTube. The rise of Social Media Marketing will mean that new companies emerge every so often to try take market share from these giants. This week we will examine how to effectively utilise any new platforms for our business. Snapchat, Periscope and Niche social media platforms are the main focus for the week.
My SMM & ORM class has been great so far. Daniel has been wonderful!
The Social Media and ORM course has been awesome so far. I have learned a lot of about social media and how to use it more for my business.
LOVE THE ONLINE SOCIAL MEDIA COURSE..
My name is Dele from Lagos, Nigeria and I am on my 3rd course with Shaw Academy. I have thoroughly enjoyed myself and learned a whole lot.
Thoroughly enjoying the Social Media course by Daniel Byrne. Well presented, clearly explained, all basics covered.
If you like to learn online and at your leisure, Shaw Academy is the place for you. Timely and relevant lessons.
I am currently doing the Social Media course and it's excellent all round :)
So far I'm loving the Social Media course. It's already taught me some things I didn't know, and has cleared up a few questions.
This is the third class I've taken with Shaw Academy. The lower level courses do have lots of students and you may not get your questions answered within the live course session but you can get them answered quickly by e-mail or post to social media.
Currently busy with the social media course & loving it!