Advanced Diploma in Digital Marketing

24 Lessons - 12 Weeks - 3 Modules

Monday: Learn New Skills | Wednesday: Practical/Application Webinars

The Wednesday webinars are very interactive and are heavily influenced by students attending live. As long as you’re a member, you will be registered for them indefinitely. You can log in anywhere in the world to practice and keep up with this rapidly changing subject. There is no end date to these Wednesday practicals because Digital Marketing is so dynamic and constantly evolving.

Module II - Digital Marketing Module

Week 1: Advertising - Create Ads in the Digital Space
Theory GMT
|
Practical GMT
After covering the basics on the foundation course, it's time to get into the practical application with online advertising. We will now learn how to build successful campaigns, that produce significant returns on investment, so that you can enjoy incredible growth through effective online advertising.
Week 2: SEO - Let Your Buyers Find You
Theory GMT
|
Practical GMT
Search Engine Optimisation is essential in digital marketing. We need to understand how to feed the search engines the correct information so that when a potential customer is searching, they can find you. We will show you the practical tools you can use and teach you how to create a perfectly workable strategy around Search Engine Optimization.
Week 3: Growth Hacking - Create Explosive Growth
Theory GMT
|
Practical GMT
What is growth hacking? Imagine having explosive growth with little resources. What if we were to throw out the rule book and do things differently? On this lesson, we will show you how to be a growth hacker and look at the innovation behind this concept, so you can enjoy explosive growth in the digital space.
Week 4: Remarketing
Theory GMT
|
Practical GMT
We need to build a practical strategy around how to remarket to your customer or potential customer. Remarketing is a powerful way that we can fully optimise our user flow. Imagine being able to optimise your lead flow completely. On this lesson, you will learn how to send advertising in a way that creates value for your user.

Module III - Content Marketing Module

Week 1: Buyer Personas & Strategy
Theory GMT
|
Practical GMT
To create marketing content that truly speaks to your audience, you first need to understand who it is that you are speaking to. By developing buyer personas, also known as marketing personas, we paint a picture of who our ideal audience is so that we can tailor our content accordingly.
Week 2: Blogging for Business Success
Theory GMT
|
Practical GMT
The best way to organically attract visitors to your website is to make sure that you have fresh and relevant content. The ideal way to do this is through blogging. Though there are many benefits of blogging on your website, we are going to focus on generating traffic, converting traffic into leads, establishing your authority and the long-term results of business blogging.
Week 3: Content Rich Strategies (Visual, Video and Audio)
Theory GMT
|
Practical GMT
We, as humans, are sensitive beings and are far more likely to react to content that speaks to our senses. Visual, Video and Audio content are the best way to encourage a potential customer to invest their time, interest, and money into the story that you are telling. In this lesson, we will examine the psychology behind this and find out why/how it plays such a crucial role in content marketing.
Week 4: Viral Marketing - No Coercion Necessary
Theory GMT
|
Practical GMT
There is no way to guarantee that a marketing or advertising campaign is going to go viral. However, there are things you can do to make sure you are fostering the right conditions for your content to spread like a virus. We are going to show you the core principles that will allow your message to become contagious and spread your story to the masses.

Module IV - Social Media Module

Week 1: Engagement: Convert More Leads
Theory GMT
|
Practical GMT
What does it mean to be successful on social media? In the first week of the semester, we find out what it means to really engage with your audience and how to turn those followers into buying customers. We will look into some emerging methods of engagement that are perfect for small business budgets.
Week 2: Social Media Management & Monitoring
Theory GMT
|
Practical GMT
Big data has changed the way our customers behave and consume information. As marketers, we can now tune into the small details of what our customer really wants, and provide them with exactly that. This week, we take a look at content strategy, social monitoring and customer service, as well as the tools and strategies available that will maximise our efforts.
Week 3: Turning Fans into Buyers
Theory GMT
|
Practical GMT
We know that social media extends the sales funnel, and this week we’re going a step further. We will be looking at which of our followers are buyers, what channels of engagement are best suited to them, and a few different advertising options available to us that will create clean paths to conversion.
Week 4: Optimising your Social Media Strategy
Theory GMT
|
Practical GMT
We’ve discussed the how, the what and the why. Now it’s time to plot the map to social media marketing success, combining everything we’ve learned. In our final week we’ll be looking at why and how to create a social media strategy, and how to budget our social media spend for the long term.

Denise Smallman Chilcoat

I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.
Maria Raja

Its amazing. Very helpful and clear.
Stephen Brown

I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.
Mey-Mey Beeton Benamar

Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!
Phillip Nathan Höll

I just finished 3 courses1)diploma in digital marketing 91% distinction obtained2)diploma in web development 92% distinction obtained3)diploma in mobile app development 94% distinction obtained I love Shaw academy and would definitely recommend it to anybody wanting to learn from excellent lectures to in-depth course resources shaw academy is the best and very friendly and helpful will definitely be getting the lifetime membership in the near future.
Jen Martin

I had just finished my third course this weekend. All three classes that I had taken were excellent.
Izzi Surridge

I've just finished the Diploma in Digital Marketing. I recently started an entry level job at an advertising agency so hoped it would give me a good overview of the basics.
Sherie Long-Libby

I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.
Sheri Kaz

The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.
Jacques Joubert

Really enjoying the social media marketing course so far, thanks to Daniel for making each lesson very interesting and fun to listen to. Cheers!

Digital Marketing Programme

ESTIMATED ANNUAL SALARY

From $35,000 to $250,000+

Course Details

Course Reviews

24 Lessons - 12 Weeks - 3 Modules

Monday: Learn New Skills | Wednesday: Practical/Application Webinars

Denise Smallman Chilcoat

Maria Raja

Stephen Brown

Mey-Mey Beeton Benamar

Phillip Nathan Höll

Jen Martin

Izzi Surridge

Sherie Long-Libby

Sheri Kaz

Jacques Joubert

INTERNATIONALLY APPROVED & EQF ACCREDITED COURSES