What you'll learn
- Business theory, foundational concepts, tools, models and frameworks
- How to create a personal elevator pitch
- How to create a strategic marketing plan using the 7Ps of marketing model
- Corporate legislation
Mini MBA in Business
Business Strategy Basics
At the end of the this lesson, you will be able to review the full course overview and understand the components that make up this course; identify the types of businesses, entities, the three business contexts and the purpose of business; recognise the purpose and components of a business strategy and strategic plan; understand the business context using Porter's 5 Forces model which is a situational analysis to determine the business context; and complete a personal elevator pitch.
The Exciting World of Marketing
At the end of this lesson, students will be able to explain the concept of 'marketing'; understand strategic marketing and value creation; and complete a strategic marketing plan using the 7Ps of marketing model.
The Economic Perspective
At the end of this lesson, you will understand definition and branches of economics; Explain rational choice and key concepts in economics; and construct the Production Possibility Curve based on your understanding and application of key concepts.
Results Matter: Accounting Basics
At the end of this lesson, you will be able to categorise transactions using the accounting equation, and understand the common language of accounting: GAAP, IFRS, and IAAS.
Sustainable Operations Management
At the end of this lesson, you will understand the Strategic Role of Operations Management as a major business function and strategic asset of the business, and describe the conversion/transformation process and its components.
At the end of this lesson, you will define human resources (HR) and identify the three roles of HR; and list the roles of traditional HR managers and explain their purpose.
Technology Begins With Management Information Systems
At the end of this lesson, you will know what a management information system is and why it's a business imperative; know the five components of information systems; know the types of information systems, and know the risks and challenges in this functional area.
At the end of this lesson, you will understand the difference between a manager and a leader, and learn to recognise the skills and capabilities of an effective leader by examining examples of good leaders in business today.
Intermediate in Mini MBA
Business Strategy: External Environment Analysis
At the end of this lesson, you will develop a deeper understanding of the significance of external analysis and tools. You will learn how to apply the PESTEL framework,and learn how to apply SWOT.
An Introduction to Financial Statements
At the end of this lesson, you will learn concepts such as gross profit, loss of sales, cash reserves; understand the components of the Statement of Profit & Loss & Other Comprehensive Income (Income Statement), and learn how to analyse this document on a step by step basis; and understand the Strategy Effectiveness test.
At the end of this lesson, you will understand individual choices which respond to changes in incentives, prices and resources, production and so doing understand utility theory, production theory and price theory ; - understand the key players in microeconomics and the roles they play - individual buyer, individual seller and firms; - understand how to predict the responses of key players using supply and demand graphs to better understand the key drivers and dependencies of individuals and firms BUSINESS /PERSONAL TOOL - Supply Graph; & - Demand Graph
The Compelling World of Marketing
At the end of this lesson, you will - Learn the importance of Product/Service and strategic choices using the The Ansoff Matrix, the Product Positioning Model, and the Market Segment Attractiveness Model BUSINESS /PERSONAL TOOL - Ansoff Matrix - Product Positioning Model, - Market Segment Attractiveness Model.
Operations Management: Planning and Sourcing
By the end of this lesson, students will understand the necessity of Planning & Control systems and how they contribute to busines value creation, - understand concepts such as forecasting, sourcing, purchasing, and procurement and the role they play in competitiveness, increasing revenue and decreasing costs, - understand the role of inventory, materials management & product development, - understand the growth of strategic sourcing partnerships & beneficial relationships, - understand risk management requirements in the planning and sourcing pillars.
Strategic Human Resources
By the end of this lesson, you will learn the concept SHRM and be able to differentiate between HRM and SHRM , - understand the 5 pillars of SHRM: Strategy, Human Capital Management, People Analytics, Business Performance through the lexicon of SHRM: EVP, SWP, R&S, Training & Development, PM, 360deg.feedback, Total Reward, Succession Planning, Retention Management, and the purpose of HR Audits, understand that the HR function will need to adapt to -a virtual workforce, the needs of millenials and the rapid development of the GIG economy, - leverage AI and the human smart tool interface and virtual augmented reality to deliver SHRM, particularly in the area of employee engagement and productivity tools, - leverage data integration across the business and industry using adaptive ever-evolving systems.
Big Data and the Internet of Things
At the end of this lesson, you will know how to classify data and differentiate between data and big data using the Five 5V model, - know how businesses store and process Big Data using Big Data Frameworks, - know how businesses clean and mine Big Data Tools, - know how businesses report and ingest and analysis Big Data and the tools used, - know the current challenges and advantages surrounding Big Data, and - understand the way the Internet of Things works.
Advanced in Mini MBA
Business Strategy: Internal Environment Analysis
At the end of this lesson, you will develop a deeper understanding of the significance of internal analysis and tools. You will - - Learn how to apply the Business Model Canvas; and - Learn how to apply McKinseys 7S Model.
Introduction to Financial Statements and Basic Ratios
At the end of the this lesson, you will understand the components of the Statement of Financial Position (Balance Sheet) and learn to analyse this document on a step by step basis; - Understand the components of Changes in Equity Statement and learn to analyse this document on a step by step basis; and - Understand the Strategy Effectiveness test; - Learn the following important ratios - Acid Test Ratio; Quick Ratio; Solvency Ratio; Asset Turnover Ratio; Gearing Ratio; Debt Level Ratio; P/E Ratio; Current Ratio BUSINESS /PERSONAL TOOL Business Tool: How to Analyse the Statement of Profit & Loss & Other Comprehensive Income and the Changes in Equity Statement.
At the end of this lesson, students will understand macroeconomic principles and how macroeconomic principles directly or indirectly affect their business; - understand the greater context within which businesses operate by clarifying how national markets function; - be introduced to the Circular Flow Diagram and learn how money flows in an economy and the role of market players; and - gain an understanding of macro-economic phenomenon such as inflation, price levels, economic growth rates, Gross Domestic Product (GDP) and the effect of unemployment, fiscal policy and monetary policy, as they affect business.
The Marketing Plan and Marketing Planning Process
At the end of this lesson, you will understand the five components of a basic marketing plan and the marketing plan creation process, - understand and learn to construct component 1. Analysis and review Porters 5 Forces & SWOT analysis with a marketing lens, - understand and learn to construct component 2. Strategy and learn the BCG Matrix - understand and learn to construct component 3. Tactical Measures - understand and learn to construct component 4. Measurement - understand and learn to construct component 5. Implementation Plan.
Operations Management: Production and Process Architecture
At the end of this lesson, you will understand the fundamentals of production & process architecture, - understand systems efficiency and optimisation using Lean, Six Sigma and the Theory of Constraints, Reconfiguring Manufacturing Systems (RMS), Business Process Re-engineering, Lean & Agile Manufacturing - understand the role of Quality, TQM and Continuous Improvement.
Organisational Behaviour and Leadership in Multinational Organisations
At the end of this lesson, you will understand the concept Organisational Behaviour - know Hofstedes 6 principles Model of Culture and the 7 dimensions of the Trompenaars model of national culture and how they enable understanding of different people working within an organisation and the benefit of these models to business productivity.
Ethics and Ethical Leadership
At the end of this lesson, you will understand the concept of business ethics - recognise the instruments of business ethics in your organisation, - understand ethical dilemmas and how to navigate them successfully, - gain an awareness of the Foreign Corrupt Practices Act/ UK Anti-Bribery Act, the reason why it was enacted and the general effects of this legislation.
Machine Learning and Artificial Intelligence
At the end of this lesson, you will know the definition of AI, know that machine learning is one of the branches of AI and understand the concept of machine learning, - understand the fourth industrial revolution and its impact on the future world of work and the jobs of the future.
Proficient in Mini MBA
This lesson pulls everything we have learnt together with quick recap to embed your strategic thinking mindset and enable you to generate strategic insights. As a strategic thinker, you are now primed and poised to move up the corporate ladder in your organisation as you appreciate how your organisation creates value and your role in the value creation in your organisation. Using your elevator pitch and your working knowledge of strategy analysis tools, you are best placed to get yourself noticed by the right people in your organisation. Further, your strategic capability enables you to step into the shoes of a leader and help others to better understand the ""bigger strategic picture"" in your organisation. This role allows you to gain recognition as a leader and you are a step further on your career path.
Analysis of Financial Statements and Advanced Ratios
At the end of the this lesson, you will learn the following important ratios - Efficiency Ratio, Liquidity Ratio, Return on Assets Calculation, Return on Equity Calculation, Du Pont Ratio, Dividend Yield Ratio, Market Cap Calculation, Calculate the Capital Asset Calculation; and Calculate WACC (Weighted Average Cost of Capital).
At the end of this lesson, you will understand the difference between behavioural economics and classical economics; - understand the key concepts in human decision-making such as Choice Architecture, Bias, Heuristics, Prospect Theory, Nudge Theory; and - understand the applications of behavioural economics as a business enabler across multiple functions.
Marketing Analytics and the Digital Media Mix
At the end of this lesson, you will understand the alignment between sales & marketing - understand the online tools & platforms available and their purpose - understand the relationship between platforms and the tracking of Marketing Return of Investment.
Operations Management: Deliver and Enable
At the end of this lesson, you will understand fundamentals of logistics & reverse logistics, and one tier to three tier distribution models, - understand the necessity of an e-commerce strategy and the role of Operations Management in customer service, - understand the fundamentals of warehouse management - understand risk management fundamentals in Operations Management, and - understand all of the components of Operations Management and know the contemporary trends including Behavioural Operations Management and Sustainability.
Human Resource Competency Build
At the end of this lesson, you will be equipped as managers and supervisors to - conduct effective performance appraisals , using the tools provided, - engage subordinates in difficult conversations, using the preparation model provided, and - successful terminate an employee using the 4 Phase Discipline Path.
At the end of this lesson, you will know the definition of the field called Futures Thinking (Aide memoire:TS?) and know why this has become a management decision making imperative, - know the difference between environmental scanning, foresight, Futures Studies and forecasting - know the sources of information used to construct Futures Studies frameworks and probability models.
At the end of this lesson, you will learn the concept of business law, - understand that the legal framework surrounding your business and the 3 types of categories of law applicable: -- Laws that create the business entity or enable the transfer of the legal entity to the new owner (Corporate Entity Laws & Laws that govern the transfer of shares), -- Laws that govern the running of the business entity ( Intellectual Property, Licencing, Advertising and Consumer Protection Laws, Property & Real Estate Laws, Employment Laws, Contract Law & local Dispute resolution instruments), and --Laws that regulate the closure or dissolution of the business entity (Corporate Entity Laws & Laws that govern the transfer of shares).