In the modern world, video marketing has become an important and indispensable tool for digital marketers and businesses that want to quickly, efficiently, and effectively reach their target audience online. According to recent studies, nearly one-third of all online activity these days comprises video content. Apart from that, video is also known for driving exceptional engagement on social media sites such as Facebook and Instagram.
Therefore, the demand for skilled video makers and editors is on the rise across industries. Talented professionals can earn a substantial, steady income by sharpening their skills and building an impressive portfolio in the domain of video creation and editing with the help of quality video editing software. Moreover, digital marketers and SEO professionals also need to have a basic knowledge of the video-creation process to effectively integrate the video format in their online marketing strategy.
Learning the Skill of Video Editing
Even if you’re not a specialist in this domain, you can easily create creative and engaging videos on any subject of your choice with the help of the best video editor, by enrolling in a high-quality online video course. Moreover, you would also need to choose and master one effective and popular video editing software, as this will allow you to begin taking small projects and trying out your skills in the real world.
To begin with, you don’t need to invest in a complex, advanced, and expensive video editing software. Instead, you will be able to make far better progress by choosing to focus on a single best editing software first. Once you have mastered it and used it to complete a few small projects, you can move on to the next one and repeat the process. Some of the best editing software for beginners available in the market have been listed below for your convenience.
The Best Video Editing Software
In terms of elegance and simplicity of design, there are few pieces of video editing software that can compete with the Apple iMovie, available free with the Mac. The iMovie video editing software features no less than ten high-fidelity filters that make the process of video editing quick and seamless. Furthermore, videos can be transferred wirelessly from any Apple device to the iMovie software on Mac within a matter of seconds, with the help of a system known as AirDrop.
The chroma-key or green-screen tool is another one of iMovie’s most popular features. It allows users to create exotic backdrops for the characters in their videos. Without leaving your home, you can create a video featuring yourself and your friends in Hawaii, Las Vegas, or any other location of your choice!
This video editing software is perfect for social media marketers and influencers who want to create quick, flashy social promos without much hassle or effort. The best video editor in terms of simplicity and ease of use, Lumen5 can also be used to turn blog posts into fun and engaging social promos with the help of basic video-editing techniques. Users can combine quotes or paragraphs from the blog article with relevant photos, gifs, and video clips to create a short and engaging social video.
The option for adding background music to the video is also available, and the entire thing can be put together quickly and easily with the help of an intuitive drag-and-drop interface. This best-in-class video editing software comes in two versions – the free basic one and the paid premium one.
This affordable video editing software offers a wide range of effects, tricks, and filters that can bring your videos to life even with minimal technical know-how. For beginners just starting out in the world of video creation and editing, Nero Video offers the perfect balance of low price and great, functional features.
The speed and features are a little old-school, as this video edit