A lot of people have made a lot of money online. However, the majority of these people have not used the get rich quick methods that you’ve probably stumbled across online. Instead theses people have implemented traditional revenue generating methods through a web presence, in the form of e-commerce.
E-commerce or electronic commerce is simply the practice of selling products or services online.
There are a number of benefits to having an e-commerce business over the traditional bricks and mortar shop front. For one, you can sell online through a number of different platforms, including but not limited to, your own website, social media platforms, and, business or consumer to consumer sales sites such as eBay.
Online stores have many advantages over their physical counterparts, including but not restricted to; decreased overheads & rent, no need to maintain a shop front and store liabilities.
However, when setting up a web store, you do need to combine traditional practices such as stock control, along with technical digital marketing techniques such as coding HTML & CSS, SEO, mobile responsiveness, UX design, integrated payment solutions and more.
These ‘Digital Marketing Techniques‘ may seem complex, but with the right level of education and knowledge, you can implement them with a limited amount of resources to generate a lot of revenue for your online business.
Selling online sounds very attractive for the ease of getting started, as most e-commerce businesses start out of the front room of the founder’s house. However if executed incorrectly or improperly, through the lack of implementation of essential digital marketing techniques, you will be at a great disadvantage in a very competitive space.
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