Digital Marketing

The Major Advantages of Using AdWords’ Ads in Mobile Apps

Chances are, you probably have heard about Google AdWords at some point in time. Many businesses rely on Google AdWords to drive traffic and clicks to their site. However, very few businesses are knowledgeable when it comes to AdWords’ mobile opportunities.

Sure, maybe you’re familiar with PPC, pay-per-click, campaigns, but did you know that AdWords now also enables you to target consumers via mobile? With mobile usage at an all time high and showing no signs of slowing down, taking some time to get to know AdWords’ mobile could just be your best decision yet.

In fact, mobile has seen so much growth over the last few years that it surpasses desktop. Mobile media now represents 51% of media consumption while desktop trails behind at 42%, and this has been the case for several years now. While experiencing a small but steady amount of growth from 2008-2011 and then skyrocketing from 2013-2015, it’s safe to say we are experiencing a mobile revolution.

Mobile represents both the present and future

Mobile represents both the present and future of marketing. As consumers spend more time on mobile, it’s vital that businesses begin to respond accordingly. While there is still some value in desktop, the returns are quickly diminishing. Businesses that want to reach consumers in 2015 and 2016 need to understand the power of mobile.

However, what many businesses have struggled with, particularly those within the mobile app market, is reaching consumers directly on an app. After all, is there any way to reach someone after they have downloaded an app? Sure, there is social media or email marketing, but what about reaching consumers when they are actually within an app?

Luckily, Google AdWords has made reaching mobile consumers far easier. With the ability to reach and target users directly within an app, Google AdWords ads’ in mobile apps makes reaching consumers on the go a breeze. If you’re considering investing in mobile advertising for your app, you’ll want to be aware of some of the distinct advantages that AdWords offers.

Reach Mobile Users Directly

First and foremost, with Google AdWords mobile, you can reach consumers directly. No need to rely on one outlet alone. AdWords provides around 6 different mobile ad varieties. From text ads, image ads, video ads, app promotion ads, to Youtube’s TrueView for app promotion ads, Google Adwords has just about every kind of ad imaginable at your disposal.

In the past, reaching mobile consumers could be a challenging to say the least. Today, reaching mobile consumers is incredibly simple and efficient with AdWords mobile. While search results can drive traffic, AdWords mobile provides a number of advertising mediums, allowing you to create custom one of a kind campaigns tailored for your business.

Seamlessly Direct Ad Traffic within the App

This is something that advertisers have been struggling with for years when it comes to mobile, reaching consumers within an app. Sure, you may get thousands of downloads, but how many people are going back to your app more than once or twice? Maybe your app is the coolest thing since sliced bread, but if everyone forgets about it, what now?

AdWords mobile now allows you to direct your ad traffic to specific pages within your app. Rather than sending all of your traffic to the download or homepage, you can direct users to an exact location within your app. This superior targeting feature can help you reach app users far more effectively.

you can direct users to an exact location within your app

Superior Targeting with App Preferences

What if there was a way to reach consumers who had similar preferences to your app based off of their current downloads? Well, luckily Google has made this notion a reality. AdWords now helps advertisers reach individuals who are more likely to be consumers.

For example, let’s say you have a business that sells wine online. With AdWords, not only can you target wine lovers, you can target wine lovers that already have another wine app downloaded on their phone. In addition, AdWords mobile will even allow you to target attributes down to the frequency of app use and the number of in-app purchases.

Superior Targeting with App Preferences

The Early Mover Advantage

The app market is booming and it’s easy to see why. Consumers love mobile. With new apps popping up on the play store by the minute, reaching consumers on mobile isn’t only smart it’s vital. The eyes and the ears of consumers are primarily on mobile and if your business isn’t taking advantage of this, you’re missing out on a huge piece of the puzzle.

However, as mobile begins to expand, competition will increase as well. Investing in mobile advertising now can bring many added advantages. Not only can you expect to generate a generous return on your investment, you can also ensure that your marketing messages are actually resonating with your intended audience. Mobile marketing makes targeted advertising on apps a breeze. By moving quickly and investing in mobile advertising through AdWords for your app now, you can help your business gain an edge in this highly competitive market.

Advertising to consumers via mobile app is one of the most effective ways to reach consumers today. In the past, apps have been faced with the challenge of reaching mobile consumers effectively. After all, advertising for an app is certainly not the same as advertising for a website. With more to consider than search results alone, many apps struggle to create effective marketing messages.

However, this is not the case anymore. Businesses can easily reach consumers on mobile through Google AdWords’ mobile advertising platform. There are few other tools available to marketers today that are as effective as Google AdWords for targeting consumers directly within an app. Offering options beyond initial downloads, Google AdWords provide the tools necessary to create an effective mobile marketing strategy.

With the ability to set your own budget, Google AdWords’ mobile advertising can be an effective tool for businesses of all sizes. Whether a small local business with an app or a booming startup, AdWords can be effective. With mobile usage showing no signs of slowing down, there has never been a better time than the present to consider incorporating Google AdWords into your marketing game plan.

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Shaw Academy

Updated: Sep 29, 2015

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