Data is the new oil, with a few predictions forecasting the increase of data creating in the coming years. Globally, over 175 zettabytes of data will be created by 2025, but the processing and analytics on this data will determine how successful one is in making use of the data.
No matter how amazing your market research or content strategy is, if the data presented to customers is not impactful, it may not gain the response you expect. For this purpose, organizations are leveraging the power of infographics to offer their data. Infographic design can help represent the most complex subject in a manner that is visually appealing and effective. Infographics appeal to our ocular nature – 90% of the information presented using visuals is processed 60,000x faster by the brain than regular text.
Infographic design is also great for customer engagement, as it offers critical information and is more likely to be read by millennials, who tend to scan and skim through content quickly. If you wish to make engaging infographic designs that summarize and inform your crucial message to your target audience effectively, here is a beginner’s guide to help you out:
1. Outline the Key Points You Want to Share
Before you start working on infographic design, it is essential to outline the specific goals that you wish to achieve. The infographic design should be in line with your overall goal, which needs to answer critical questions like:
- Who is the target audience of your infographic?
- What do you want to communicate through your infographic design?
- What data do you wish to communicate? How is this data interlinked?
- What is the end outcome that you want to achieve through the infographic design? Is it awareness, lead generation, or something else?
Defining the key points that you would like to communicate will help to create a strategic plan and collect the data that is required for the infographic illustrator.
2. Collect Data That Is Relevant and Actionable
Once your plan for the infographic design is finalized, it is time to start working on it. Make sure to have credible resources for your data points and leverage surveys or other market research to gather the information that can be used in your infographic. The various ways to collect data can be:
- Conducting market research or leveraging a firm for designing market research on your chosen audience
- Referring to already available data that is published in renowned publications
- Partnering or leveraging a data repository that already has data that is similar to what you want
For optimum results, make sure that this information is relevant, actionable, and clearly defined. This makes it easy to create a design that has data points that are interlinked and communicate a story. While getting audience-specific information is one part, ensuring it flows with your storyline is crucial for creating a compelling infographic design.
3. Use Data Visualization to Draw Attention
Now that you have the data required for the infographic design, it is time to represent it visually. To do this, one needs to understand how the data can be represented graphically and using visualization tools that will help determine the best charts for your data. There are several vital elements to an infographic design like numerical stats, icons, graphs, pictographs, tables, and more.
Infographic designers primarily use a few storytelling methods like timeline infographic (can come handy if you wish to showcase changes over a set period), geographic charts, Venn diagrams, or other storification methods to communicate information effectively.
4. Use Fonts and Visual Styles That Are Appealing
Once you have the overall design element in place, it is time to spruce things up! For this, infographic designers typically use fonts, visual styles, and other presentation tools that bring out the right appeal. However, one should keep a few parameters in mind when creating an infographic design, like:
- Fonts and colors showcase a relationship, make sure to use it properly
- Stick to the basics of typography and do not use too many font styles that may confuse the reader
- Use colors to your advantage but ensure it blends with the storyline
- If the infographic design is for a particular brand, the brand’s key elements should be utilized effectively
- Infographic design should not compromise on readability, i.e., every data point should be easy to read and understand
- The infographic design should highlight the essential data points and not dilute the critical message
Thus, expert infographic designers don’t just create a beautiful picture. They also ensure that the crux of the storyline is communicated better through colors and fonts!
5. Keep It Simple: Do Not Have Multiple Messages
Finally, it is time to reassess the infographic design to ensure it conveys the key points that you have outlined. The goal of the infographic design is to make sure that the audience can understand and connect with the vital message that you wish to communicate.
Clutter-free infographic design is also powerful since it can have a higher recall value as compared to an article or plain text. Hence, make sure you are not diluting the power of your infographic by including too much information or stories in the same design. If possible, have only one storyline in the space of one infographic. In case there seems to be a different message, try thinking of using it for a different infographic.
And there you have it! Infographic design is a perfect mix of content and creativity. As is evident, creating striking infographics is not something that can be done by anyone. If you are looking to enhance your designing skills to be more than just an infographic designer, explore a course in graphic design. Knowing how to create an infographic design is not only great for your creativity but also adds significant value to your career.
Shaw Academy’s online graphic design course will help you master the world of visual communication and explore Adobe Illustrator infographics. Create professional-level graphics and illustrations in as low as four weeks.
Apply for the Online Graphic Design Course now!