Social Media – The New Mantra
Social Media is the new mantra of marketing in the technology world, as it provides instant access to information at one’s fingertips, thereby causing companies to switch over to social media marketing. In a recent survey conducted, around 86% of marketing/PR personnel admitted that social media marketing played a vital role in their business and provided increased exposure for their products or services.
Benefits of Social Media Marketing
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you” quoted by Matt Goulart, a Canadian digital marketing expert. This statement perfectly justifies why connecting with people is more important, as they are the ones who will now be acting as marketing agents for you in carrying forward your campaign through various social networks.
Social Media Marketing provides the following benefits to your products/services:
Currently, social media marketing is the fastest/easiest/most cost-effective way to spread the word about your products or services across the world in a split second.
If you post a popular news, for instance, in Reddit, and it gets traction, you will notice that your referral traffic from Reddit will increase enormously with a potential to maximise return on investment (ROI) with a good landing page in place.
With the help of social media tools, you can connect to a large number of people, which cannot be achieved through conventional marketing.
In your product category, if your competitors are not into social media, then entering the social media will a big boost for your product/service.
Social Media Tips and Tricks
Are you wondering how to improve your social media marketing? Are you wondering how to use the social media tools better? Below are some of the tips and tricks provided by influential social media experts:
Schedule your Posts
The real power of social media marketing tools is achieved only when it really delivers the expected results. If you are posting many blog posts throughout the day, it is only benefited if the post is being viewed by many people. So if you want to achieve this, then you should analyze the behavior of the users and when they usually log into the social media network and schedule your posts.
If your target audience are business people, who are engaged in business meetings all day and they usually log into their social media accounts before and after the meeting. Most meetings might be scheduled for after lunch around 2 pm – 3 pm, so scheduling your posts around that time will be very effective in your posts reaching your target audience.
You need to be always on the run in analyzing your competitors and what posts and feeds are popular among the users of your competitors. If a particular post is popular, then it is wise to create a post on