Social Media and ORM

What Category do I Choose for my Facebook Business Page?

Setting up a business page for your business can be a daunting experience, and the last thing you want to do is put in all that hard work and resources into creating it, to then be categorised incorrectly, meaning that your target market can’t find you as easily.

The first step here is to create a personal profile before you can setup your business page.

We would recommend you create a completely new personal profile purely to manage your business page. This is handy if you decide to have someone else manage your business page in the future.

Once you’ve done this, you can now choose the correct category for your business.  This is an issue a lot of people have when first setting up their business Facebook page. So I’m going to break it down into the simplest terms for you here right now.

If you have a physical location, that you want people to visit, so that could be a restaurant, café or store, then you would select ‘Local Business or Place’.  This will allow you the option to give your business’s address and opening times.

Moving on from there, if you have an e-commerce business or service, so if you have a purely online presence, I recommend you pick ‘Company, Organization or Institution’.

Furthermore if you have a product or brand that is sold by various different outlets, go for ‘Brand or Product’.

The rest of the categories are self-explanatory, such as ‘Artist, Band or Public Figure’, ‘Entertainment’ and ‘Cause or Community’.

Now once you choose your category, the plot thickens, as you are then prompted to choose a sub category. This step is pretty straight forward, but if you can’t find your specific sub category, or you are not sure which one to go for, I recommend you choose the general options such as ‘local business’, ‘company’, or ‘product’.

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Updated: May 13, 2015

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