Capitalise the Social Good of Social Media

Apr 2016

3 mins read

Social media has a great contribution in revamping the outlook of modern business world. It has also changed the way we engage with people, both locally and internationally. Though most people consider social media an online distraction, it is one of the best mediums to stay informed and interact with your customer base.

Despite our continued focus on the negative aspects of social media, there are still many people using social media platforms to disseminate valuable information. From NPO’s, businesses and political parties to ordinary individuals, social media has been capitalised by every segment of this digital world. Major news outlets, corporations and people of interest use social media to deliver mass messages.

social media

Here are some relevant instances where social media is likely to make a positive influence on our society.

News alert distribution

We all know people who often tend to miss out on recent news updates due to their hectic lifestyle. However, social media has been quite successful in constantly connecting the global community, thereby allowing different channels to deliver relevant new alerts instantly.

news alert

Today, news outlets are capable enough to reach out to their followers right away and share stories, alerts and other important snippets of information. This is likely to enhance the knowledge and awareness among common people and make them more attentive of a particular situation.

Traffic message delivery

Every year, we come across numerous incidents of road mishaps because of mobile distractions. Several drivers tend to neglect the traffic and safety rules by checking their smartphones while driving. This has prompted the safety authorities to approach social media and spread lifesaving messages, videos and stories. They have approached independent, amateur videographers and filmmakers to create content for drivers that could make them realise their mistakes. Thus, social media has served as a valuable tool for making an impact on driving attitudes and practices.

Increased teen awareness

Though many parents might believe that social media has a detrimental effect on their children, there are numerous positive aspects that can influence the new generation. Social media provides the right platform for teenagers to explore and be aware of the recent happenings across the world.


Teenagers have the freedom to follow organisations and causes that they believe in. Social media can reach the minds of young people to make a real difference.

Enhanced marketing exposure

In terms of marketing, social media has proved to be the most cost-effective way to reach huge amount of consumers. Consumers that support a cause, product or service are more likely to share posts from major corporations and non-profit organisations.

In addition, multiple charitable organisations have reaped huge benefits from social media platforms. Social media has ensured that consumers and supporters can make an online contribution from any part of the world.

The importance of technological needs

Technology has a major role in improving the social good by connecting families via social media accounts. In case of a natural disaster or tragedy, people get the option of connecting with their loved ones living in different countries through VoIP conversations. In a place where lines of communication are down, Wi-Fi signals would allow such conversations to take place. This also allows the global leaders to reach out to other countries for assistance.

Global natural disaster relief support

global disaster support

When natural disaster strikes, social media is the ideal vehicle to deliver messages asking for support. Hashtags created by users on Facebook or Twitter help to highlight the potential damage caused by the disaster and gain national or global attention. This allows more entities to step in for assistance and raise funds for helping the affected people.

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