Blogging & Content Marketing

Benefits Of CMS WordPress: Power Your Company’s Website

No article on CMS WordPress can be complete without mentioning its humble beginnings as a blogging tool in 2003. Yes, WordPress has been around for quite some time! Today, it has transformed itself into a leading content management system (CMS), powering more than 30% of the world’s websites. The story of CMS WordPress is a fascinating one of an open-source software platform that spawned a whole community of programmers, designers, web publishers and bloggers, and benefited millions of users around the world.

First, Some History

The World Wide Web (WWW) started becoming popular in the mid-1990s, led by an increase in computing power and the proliferation of home PCs. Soon enough, there was a need for creating web pages and publishing content. In the year 2001, a software called b2/cafelog was built to assist an online activity called blogging (short for web-log) – a new term back then which essentially meant: ‘the publication of an online diary to track personal events‘. Two years later the developers of b2/cafelog decided to discontinue the software.

In 2003, Matt Mullenweg and Mike Little, seeing the imminent demise of b2/cafelog, decided to build a new platform on top of it. Thus, WordPress was born. The first version of WordPress, which included a new admin interface and XHTML compliant templates, was well received in the blogging community.

Over the next few years, WordPress went through several versions, in line with the world wide web, which itself was becoming the primary medium for online presence – both for individuals and for businesses. With the resultant increase in content, the idea of content management systems was beginning to take root in tech circles. In 2010, with the release of WordPress 3.0, the first steps towards it being recognized as a content management system were taken.

CMS WordPress 5.0 is the version of WordPress that currently runs in the industry. It continues to be used by millions around the world. We will discuss below a few benefits of WordPress that makes it such a popular platform.

It’s Free

CMS WordPress, being an open-source software right from its initial days, is free to use. Any business or individual can get started on it without burning a hole in their pocket. Although it has not completely shed its image of being a blogging platform, CMS WordPress is used by several businesses for creating professional websites and e-commerce sites.

It’s User-Friendly

We are at a time in history when setting up an online presence is possible with the click of a button. WordPress hosting supports this ecosystem. Because of its ease of use, CMS WordPress can help any individual or business quickly get their website up and running. The range of templates and tools available on the platform means that businesses neither have to hunt for expensive designers to get started nor do they have to worry about the ongoing maintenance of their websites.

It Has Plugins

Most websites allow users to create their initial basic website rather easily but are unable to maintain that level of ease once the user decides to upgrade their website. WordPress plugins make this easy. In a few simple steps, a user can install a plugin and access the features and functionalities that they desire. Most plugins offered as part of WordPress hosting are free or are available for a small fee.

It’s Available – Anytime, Anywhere

One of the other benefits of WordPress is that it gives you the flexibility to manage your site from anywhere in the world. Since your site will be hosted on the cloud, as opposed to being hosted on a private server, you will be able to edit and make changes wherever you are, as long as you have access to the internet.

It Increases Your Visibility

The proliferation of websites has resulted in a different challenge for online businesses. How must businesses get themselves in front of potential customers? When a customer searches Google for related keywords, how can you ensure that your website remains at the top of the search results, ahead of thousands of competing for websites? Search Engine Optimization (SEO) is a term used for ensuring that your website is designed to be easily visible to search engines. A smart content management system like CMS WordPress with its simple code ensures that search engines can read and index a website’s content easily. Users of CMS WordPress can also customize SEO components for each of their web pages and use plug-ins to extend their website’s reach. WordPress also allows for easy syndication of your content across other websites. For example, whenever a blog is posted, it is automatically fed to an RSS feed.

It’s Device Agnostic

One of the quirks of website design is that it needs to look good on any device that accesses the site. Back in the PC days, monitor screen sizes were by and largely consistent. Today the mobile, with its varied screen sizes, has changed the rules of the game. Now, websites need to be responsive – i.e. they need to adapt themselves to the different mobile screen sizes. One of the important benefits of WordPress is that it comes with a responsive web design engine – which means that users need not worry about building different websites to cater to different source devices.

Its Themes Help Marketers

Social Media Marketing is the name of the game today. To gain more followers and keep existing ones happy, a business must be able to generate online content and publish it to its customers quickly. This is an additional advantage that businesses get by going for WordPress hosting. Its Themes allow businesses to update their site designs as often as they wish in a few simple steps. Businesses can very easily build their marketing campaigns to take advantage of the particular season they are in by using relevant content. Additionally, CMS WordPress allows seamless integration with social media sites like Facebook, Twitter, Google+, etc. so that your published content gets automatically uploaded to all the platforms on which you have a presence.

To Conclude

CMS WordPress continues to be as powerful as it was 15 years ago when it first started as a blogging tool. It has evolved over time into a complete content management system, always addressing the needs of its users. This can be attributed to its open-source platform and strong community support. As an individual or a business looking to build an online presence, CMS WordPress appears to be the ideal option. If you wish to learn more about web design and hosting, the course here is worth exploring.

Looking to sharpen your blogging and content marketing skills? Join our top-rated professional diploma in blogging & content marketing today!

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Updated: Oct 28, 2019

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