A Quick Guide to Planning a Digital Marketing Strategy and Essential Tools to Use

Having a digital marketing plan will enable marketers to plan activities and execute them in a structured way. This will help find loopholes and measure progress in an effective manner. Almost every company today has made digital marketing a part of their marketing strategy. Considering the rise in usage of the internet and the widespread connectivity, having an online presence has become essential for every brand. Digital marketing isn’t just about advertising and posting online. It doesn’t reap benefits until a brand has a strong digital marketing strategy to follow and execute. Marketing the product blindly without any solid planning won’t really be effective. Plus tracking progress becomes difficult too.

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So, today, we bring you a quick guide to planning a powerful digital marketing strategy. Alongside this, we would also introduce you to some of the most popular and effective digital marketing tools for better returns.

Let’s get started.

How to create your digital marketing strategy


The research lays a strong foundation for the entire plan. It is essential to know what the best digital networks to invest in are and what platforms are expected to bring more exposure to the brand.

After thorough research, finalizing the budget amount based on the marketing mediums chosen for advertising the product should be done.

Updates and Trends

Understand the target audience and be aware of the trends. Staying abreast of the changing trends and updates in the online marketing field is very essential. Observing these changes will make it easier to understand the requirements of a set of audience which helps curate your product in line with their needs.

Plan a profitable PPC campaign

When crafted strategically, a PPC campaign can be highly effective. It brings large amounts of traffic, quality leads and of course higher conversion rates. This, again, requires careful planning and research. For a successful campaign, knowing what the customer wants and how he/she is searching for it is important. Find the terms that are most commonly used while looking for a product similar to yours. These terms become your targeted words that can be included in your Ads.

To find the most effective keywords for your campaign based on your audience’s search query, you can use keyword tools. Some of the most popular and widely used keyword research tools are:

Google keyword console

Moz keyword explorer

Ahrefs keyword explorer

Keyword In


Now, run research on some competitors and after taking everything into account, invest in the finalized keywords. Be sure to stick to the budget as you don’t want to end up overspending on Ads. The Ad copy should be precise and effective. It should seem genuine and be able to call for action. Also, once the visitor lands on your page, make sure it isn’t disappointing. The page should be welcoming and informative. This increases chances of the visit turning into a conversion.

Social Media Marketing Channels

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It is no secret that digital marketing mostly comprises of marketing through social media platforms. We have concluded our first step of planning i.e., research with a list of social media platforms that seem to be most effective. Now, marketing through these channels might seem like an easy task but the amount of effort it requires is huge. So, if you are a beginner, we suggest you start off by targeting one