For marketers, content is the heart of everything they do – from email marketing to product advertising; it entirely depends on how much the content can work to impress the customers. In recent years, 72% of marketers witnessed an increase in customer engagement with social media marketing. While traditional marketing “interrupts” a customer to get noticed, content marketing does it more subtly, yet never fails to be valuable, if done right.
So, what exactly is content marketing? Simply put, it is just as what it seems to be – marketing business with content. But there’s more to it. Read along, as we decode, what makes content marketing such an effective strategy in improving sales and customer experience.
What Is Content Marketing?
Content marketing is providing customers with contents they want, in exchange for permission to market products or services to them. The content can be educational, which, if a customer finds useful, is a great way to introduce a service or product relating to that.
A striking difference between traditional and content marketing is, the former “interrupts” customers, even if they don’t require specific services at the moment. The latter is a pre-written content, responding to the needs and doubts of a customer.
With content marketing, a business can:
- Inform the audience about the business
- Engage and educate with helpful and relevant information
- Turn the audience into loyal customers
- Generate leads, and sales ultimately
In short, you no more have to pitch products or services to customers. Instead, you grab their attention by helping them address their needs and offer a clear solution in the process.
Content marketing always wins by the very reason quality content wins over and over. If you feel to disagree with the “win” part, it would most probably be because you started and stopped content marketing with just blogs. Let’s look at some types of contents involved for a better idea.
What Are the Different Types of Content Marketing?
To get a better understanding, these are few of the many types of content marketing out there:
- Social media posts
- Case Studies
- How-to Guides
The list goes on…
In content marketing, what matters is providing information, usually for free, to your customers in the domains they are most active in. A combination of content and social media marketing reaps the best results, as most of us are online and active on social media, throughout the day. Social media marketing plays a vital role in promoting blogs and other contents as well, through social sharing.
Once you get the hang of what content marketing is and does, it is time to make a content marketing strategy.
How to Create a Content Marketing Strategy?
As it turns out, it is essential to have a marketing strategy to take full advantage of it – just as planning is crucial for success. Without a proper marketing plan, you might even lose the real purpose and effectiveness of content marketing as time passes.
So let’s see the vital components of a successful content marketing strategy.
You must have heard the old saying, “Well begun is half done.” Setting your goals makes the rest of the plan smooth. Make a clear list of the goals you plan to achieve, for example, better leads, sales or traffic. And finally, set Key Performance Indicators (KPIs) to measure success.
Get to Know Your Audience
A crucial part of a content marketing strategy is knowing who your audiences are. Analysing factors like age, gender and geographies would help you strategise a marketing