When you design a website, you want to add an interactive web page design that engages your visitors. Your consumers expect a responsive website that guides them, but at the same time lets them have an interactive self-service experience.
So, why would you want to do that? In an overly digital world, you’re building relationships with your customers through your web page design, and even run the risk of another competitor stepping up and providing that experience instead of you! Thus, an interactive web page design is your key to branding.
Here are eight tips to get that web page design interactive!
1. Appeal to the Eyes
Before you read the content, you see the content. A web page design with pictures helps to engage customers by grabbing their attention and sometimes simplify complex concepts.
While generously using images can be helpful, it will make more sense to choose genuine images. When real photographs aren’t an option, try using images that show the goal of the product, and highlight the product pictures.
Another tip while using images would be displaying the main picture on the homepage and using high-quality images that improve product visual interface design and make your web page design seem innovative.
2. It’s Smart if It’s on a Smartphone
We are currently in an era where we want things to be more and more mobile. From this perspective, websites are no exception. Users want to be able to access your site both on their laptops and their smartphones.
In such a scenario, it becomes essential to create a web page design that is user and mobile-friendly. This requires a responsive website. So, be ready to add this element to your web page design!
3. Know What Users Want
Your web page design should ideally incorporate an SEO strategy that takes into consideration the terms your audience would search as it helps to develop a substantial online presence.
The key way to do this is to design a website that includes content that is relevant to the needs of your consumers. For instance, the web page design may include videos, blog articles, and E-books.
However, it is important to not over-do the content. It is better to strategise and identify the keywords your visitors are searching for to convert your products.
4. Make Navigation Simple
A good web page design ensures that a user returns to your website, so it only makes sense to design a website that is easy to navigate. The navigation menu is the most important element of your website. Keep it simple and intuitive, and while designing, make it a priority.
It is ideal to limit the items in the menu to 7, as more than that may confuse the person trying to access something on your site, and may even miss out on important landing pages.
A rule of thumb to swear by is this: A user accessing your site should be able to get all the information he needs in 3 clicks, starting from the homepage.
Pro tip: A click on your logo should always lead users back to the homepage.
5. Whitespace Is Positive Space
Although often referred to as negative space, whitespace is the area around elements on a page that are empty or lacking visuals.
However, this isn’t always undesirable. Whitespace is an essential web page design element that creates a balanced layout and highlights the main elements. This helps to attract users as it’s responsible for readability and content prioritisation.
In contrast, poor layout may prompt unclear understanding as users won’t be able to read your information.
The rule of thumb here is to make sure your web page design isn’t overcrowded by limiting the design elements. You can improve user experience by using whitespace to guide through in the direction of the information someone on your site might seek.
6. Encourage Interaction
Social media is a blessing when it comes to making a responsive website. If you have users that already read your blog, adding social media buttons will allow your existing customers the opportunity to share further and expand your reach!
Follow buttons and social shares make your web page design a lot more interesting and interactive as people like to share the things they do. Plus, this also prompts traffic for your website.
7. Keep Up-to-Date
There might be landing pages from the past that may now not fit with your existing patterns or web page designs. Of course, tracking EVERY page can be exhausting. In such a case, evaluation of conversion paths and how far users scroll are qualities that may help. Once you find the older landing pages that are still accessed, you can make the updates required.
Simple changes like button colours, headers, etc. can go a long way and make a difference in your web page’s performance.
An easier way to update your web page design when you’re unaware of what needs changing is by using tools to create A/B tests for them, multi-variant tests, or even set up heat maps to see what users are doing. These tests can reveal more of a variety of data and identify user interaction with pages.
8. Be Unique
Apart from knowing what and doing what your competitors are doing, it is a good marketing tactic to offer something your competitors are not – something unique.
Many design a website that has coupons or sign-up offers on their web page design. You could offer something not only interesting in terms of an idea but something altogether unique to your brand or blog.
For instance, if you’re an event management company, you could create and add a tool on your web page design that helps generate a schedule that syncs to their Google calendar.
While these tips are good for the short term, to truly understand how to design a website, you should go for courses that can help you out in the long term. For instance, Shaw Academy offers an online Diploma Course in Web Design. Don’t wait around for a few tips – learn web page design from experts now!