You likely have a great deal of responsibility already on your plate, and the last thing you can do is devote all of your time to digital marketing. However, this form of marketing is absolutely vital to the health of your business. If you want your company to succeed, then you have to market online through web content, social media, blogs, and much more. This is where people look for businesses these days, and if you aren’t readily available, then they will find your competition. Additionally, digital marketing will open the door to thousands more customers than you could have reached otherwise.
Despite the importance of digital marketing, you probably still have a very limited time frame to devote to it. So, here are six tips to help you make the most of whatever time you have set aside for your online marketing. Use these tips and it should provide you with the most action in the shortest possible time frame.
1. Use Monitoring and Management Tools
Social media marketing is important, but it can be a very time consuming. That’s because you have so much content to keep up with, and it changes constantly. For example, to really make the most of Twitter, you have to be posting, replying, and commenting throughout the day. Facebook isn’t much slower either. Those are just two of the social media websites you will need a presence on. Others could include Instagram, Pinterest, Google+, and LinkedIn. All of this adds up, and in addition to putting out new content and replying to potential customers, you also have to keep up with metrics. If you don’t know how well you are doing with an advertisement or post, then you will have no idea what you need to change in the future.
The best way to maximise your time through social media would be to use a monitoring and tracking tool. There are many of these out there, so shop around and see what works best for you. The goal of these tools is to give you information about all of your social media presences in one place. You will be able to get a good idea of what is working and what isn’t. Then, you can make adjustments without having to track down all of that information on your own.
2. Put Things in a Priority List
Because you have limited time, you are going to need to prioritise so that you can make the most of the time spent on each project. Your priority list should follow a few important guidelines:
- When it comes to consumer brands, Facebook and Twitter will probably be most important.
- With B2B brands, you will want to put Twitter and LinkedIn as top priority.
- Social media sites like Instagram and Pinterest are only interesting if you provide new content, so you can put them lower on the priority list and update them less often instead of being repetitive.
The goal should be to ensure you know exactly what is most important for your business, whether it is creating video content, guest blogging on other’s sites, or social media. Then, you need to put together your priorities so that you know what to tackle each day.
3. Know How to Mix up Content
Remember that not everything you post has to be original. You can actually mix things up with curated content. This would be things you found elsewhere on the web, which is relevant to your brand in some way. You don’t want to stick with just one type of content. The ratio of original and curated content needs to be determined by your business needs and time available. Most importantly, do not opt for quantity over quality.
4. Always Respond to Mentions ASAP
Whenever you see your brand mentions on a social media page, you need to respond promptly. If you respond quickly, then your customers or potential customers will feel appreciated and important to you. This is simply good customer service, especially in today’s fast paced world. Additionally, responding promptly keeps things from adding up. If you don’t take action when the comments come up, you will have a whole list of them to handle the next day during your allotted marketing time.
5. Know the Trends and Real Time Marketing
These days, one of the most powerful marketing tools you have at your disposal is RTA or real time marketing. Essentially, with this type of plan, you don’t come up with a program in advance. Instead, you look into current trends and topics, and then you create marketing campaigns on the fly that are in keeping with those trends.
This can save you time because you don’t have to spend hours planning a marketing campaign, but for it to be successful, you will need to spend time keeping up with current trends.
6. Use Templates That Are Flexible
Templates can be your best friend when you are trying to save space in your marketing time. They make it much easier for you to just fill in information and templates are especially helpful for things like email.
However, you need to make sure those templates are flexible. If you just send the same canned information time and time again, this will not go over well with potential customers. It looks like you don’t care enough to write something new. So, make sure your templates can be changed to suit each new need. They can still save you a lot of time though.
If you don’t have a great deal of marketing time in your day, then you will want to make the most of every second you do have. Use these six tips and you will get through your marketing responsibilities without missing anything and while saving time for other responsibilities too. Just make sure you prioritise, make use of technology, consider real time marketing, and use flexible templates for the best results.
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