It’s imperative for our brand to have a strong online presence in today’s digital world. With social media marketing growing rapidly, the risks associated with brand image have amplified. Therefore, it is crucial not to underestimate the impact of a poor reputation. Creating trustworthy, shareable and readily available content is the best defence against any negative comment or review.
However, many marketing executives fail to understand the impact of poor online reputation. Negative search results can influence a company’s reputation to a great extent. Research reveals that online reputation is more important than ever today. Take a look at the following statistics to understand its prominence:
- 65% of internet users value online search results as trusted sources of information about companies
- 79% of consumers place equal weight on both online reviews and personal recommendations
- 85% of consumers surf the internet before making a purchase decision
- 66% of all online harassment occurs on social media websites and apps
- 70% of the US recruiters reject candidates based on their online information
Let us consider some key strategies that could help you shape your brand’s credibility online.
Update your company’s website:
First impressions last. While researching your business, customers are likely to first visit your company’s website. Ensure that you leave a strong impression on their minds. Be wise enough to address the basic necessities such as a landing page, contact information and service or product offerings as well as some value-added features.
One way to interact with customers would be to have an ‘About Us’ page. This creates a strong profile for your employees as a measure to refine your company’s brand image. Mention about some fun events and award ceremonies to highlight a healthy-work environment.
Set-up a company blog:
Blogging is one of the best ways to not only promote our brand but also enhance our visibility in search engines. It also stands as a good source of traffic and for lead generation, thereby building strong customer relationships.
However, it’s imperative that we deliver quality content through the blogs. Our content will be where we share our brand and culture with the world. Therefore, getting quality content is vital.
Manage online reviews:
Research states that 88% of consumers trust online reviews and personal recommendations. Highlighting testimonials and positive customer reviews on your website can balance out any future negative feedback.
Treat your customers with respect, encourage and enable them to write a review on your website. This is likely to leave a positive impact on your online image.
Work on social media sharing:
Social-media sites like LinkedIn, Facebook, YouTube and Twitter are common preferences when it comes to sharing company news and content. Make sure that your customers know about every single innovation that you practice.
Showcase your company as an active and consistent trendsetter by sharing recent press, upcoming events or notable company announcements over social media.
Create your personal brand:
While focussing on your company’s image, don’t miss out your own visibility. In many cases, your potential investors, clients and employees are likely to search your online profile before they invest in or join your company. Your online reputation could be the building block for your business.
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