Blogging & Content Marketing

Blogs Versus Vlogs: What is more effective?

As the digital marketing environment evolves, newer opportunities come in, in terms of scalability, outreach and sustainability. Being performance oriented is always a good step, but focusing on the outcome is even important as it feeds back with what modifications stand in the future for a better approach. Be it business or an individual targeting a fixed scale of online traffic, both of them work hard on the content segment as it is a major part of digital marketing, without which it is impossible to implement any strategy including Search Engine Optimization, Affiliate Marketing, Social Media, or link building.

But just content isn’t enough to develop a reputed database of incoming traffic, especially when the content is sourced from blogs or vlogs and is channelized through reputation building networks like social sharing sites and buzzing platforms. Enterprises generate a lot of blog and vlog content on a daily basis which are informational and help the audience with resources to grow knowledge. But this content is of no value if it is not taken by the audience in a positive way, irrespective of how it targets the search engines or in other words how SEO friendly it is.

Mistakes can be a part of any professional in any industry, but learning from mistakes is of high importance. So here are some of the very common mistakes in blog and vlog content that should be avoided on an enterprise level and individual writing.

Straight to the Content Without Research

One of the most common mistakes in blog or vlog content that even professional writers commit while curation is straight away shifting to write-ups without any research on the topic. Even if you are a master in the subject, it is always better to know something more on the topic, as you never know if some parts of your knowledge have been recently updated with dynamic factors. Evidence, data, valuable information and breadth of experience is what people seek in blogs and vlogs so it is vital to go through a process of minor research before you pen down. With patience and perseverance, research is an art and is a major part of blog and vlog content. Research can be a fun element as you get sure that you will be defining something new to the audience including insights and advanced information based on the topic.

Not Focusing on Who The Content is For

Knowledge is a completely different stream and if you are reading this, you are definitely an intellect! But writing for blog is connecting the content well with the reader which will prove to be of importance for the audience. It is necessary to wear the reader’s shoes, as you need to understand what the reader will feel on reading your content or what the audience will gain from the blog post. You need to read the reader’s minds, in fact! So not focusing on who your readers are is a big mistake in blog content. Becoming a student of your reader is the best possible way to enhance writing blog content as only a reader can teach where your mistakes are. Doing research on who your potential readers are based on the topic is a great approach to deal with this problem. Looking forward, one may create personas based on the type of focus audience on the basis of age, sex, interest and the industry as well. Vlog content needs to be attention grabbing and appeal to the audience. You need something quick, snappy, too the point and interesting. It needs to relate to the audience in question.

No Outline of Blog/Vlog Post Before Curating Content

Mistakes in blog and vlog content can be many, but strategically, one cannot make a more devastating mistake than this. All of us used to outline our content before starting on an essay while in high school, and it’s the same. But it is imperative as creating a structure for a blog and vlog post helps focus on the important points and keeps the writer and creator on track without deviating from the topic much. It can be easily done by simply jotting down some of the most important segments you are going to focus in bullet points. Introduction and conclusion prior to outlining is always an advantage which can be refined later. This process of outlining the blog or vlog content helps the writer to plug in more meaningful and relevant terms in the blog and vlog and helps build clarity in the content while saving much time.

Not Answering Questions

We are sure that you have a lot of knowledge on the topic but did you leave some questions unanswered in haste? If done, it represents unclear content. This can turn out to be a big mistake in blog or vlog content. The aim of blogs and vlogs is to deliver information, provide useful resources and clear knowledge to the audience. If some important questions in your blog or vlog content remain unanswered, the audience gets in mess and tries to figure out the meaning of presenting the whole content. Defining the pronouns well in the blog content is the best step a writer can take in order to answer all questions. Either done within the context or in sentences, it is always better to answer all knowledge based questions in blog and vlog content that helps the audience gain knowledge.

Publish Without Editing & Proofreading

While you know much about what has recently happened around and you want the audience to know about the buzz in the town, you take an initiative to jot down all the information as fast as you can. It is not just about spelling mistakes, punctuation or grammar errors which can be resolved by a process called proofreading and is always the final touch for any blog content. But another mistake that writers commit in blog and vlog content is publishing the matoerial without editing them. Editing is a process of looking for any errors in the approach and composition of content. It is nice to come back after a while and check the whole blog or vlog with a new curiosity and fresh mind that helps identify the actual errors in the approach of content. Editing and proofreading are of equal importance and should be done before a blog or vlog is published as they help make a great piece of content, even greater.

Ready to Avoid These Mistakes?

Blog and vlog creators are a great part of our community who craft the information, but the audience are the most important set of people who gain knowledge and share it to others. Whether you are a creator or a reader, you have been a part of the social being and have addressed some challenges by information and resources. Better creations is all about fixing errors and erasing old habits of the creating process that have been a sort of mistake.

Though there will always be a different approach of understanding the audience, avoiding the above mistakes in blog and vlog content will always help you improve your creation skills. And if you are improving every day, it is certain that you are approaching a better tomorrow. Broaden your mind as you write for blogs and create vlogs and that’s the way you will get to craft the best things for your audience.

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Shaw Academy

Updated: Jun 29, 2016

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