Social Media Marketing is the new buzzword in the industry, and it is considered not just by individuals or B2C (Business-to-customer) focused enterprises, but also by B2B (Business-to-Business) players. According to a Hubspot report, there are great benefits of social media marketing, and 92% of businesses confirmed generating more exposure, while 80% increased traffic for their sites.
With over 2 billion active social media users around the globe, the benefits of social media marketing are immense to interact with customers and build overall social media strategy. If you are a marketer or a business contemplating the advantages of social marketing, here are 10 great benefits of social media marketing for enterprises to consider:
Increased Brand Awareness
Gaining brand awareness is one of the premier benefits of social media marketing. With the high rate of users turning to social media and online mediums to search for their requirements, having an online presence allows brands to easily reach out to target customers and build brand awareness.
Improved Search Engine Rankings
If brand awareness and customer engagement are significant factors leading to a brand’s success, Search Engine Optimization (SEO) is important to achieve it, as it allows your brand or offering to reach a wider audience. SEO affects how many potential users will be showcased your products or brand if they search for a keyword similar to your business or offering.
In fact, over [58%] of marketers who have used social media for more than a year noticed an improved search engine ranking and saw significant benefits of social media marketing.
Easy To Connect With Customers & Address Issues
Especially for B2C organizations, the benefits of social media marketing include customer connect and grievance redressal. [Social media] allows immediate interaction and customer feedback, with nearly [half of US] customers using it to ask questions about products or services.
Customers are more likely to trust brands that are quick to respond to their queries or are readily available when they reach out. Making it easy for your customers to reach your brands is important, and thus, one of the key benefits of social media marketing.
Get Client Feedback & Gauge Sentiments
While marketing consists of speaking about your brand and products, listening plays an important role in social media marketing. The benefits of social media marketing are invaluable insights and sentiments that brands can get by looking at customer activity and opinions. This helps create effective marketing outreach and helps amend the company’s strategy to fit with the target group.
[90%] of customers are more likely to engage with the posts that embrace the company’s personality, making customer-centric brand understanding the key benefits of social media marketing.
Direct Traffic To Increase Revenue
One of the many benefits of social media marketing is the platform’s ability to drive traffic to your brand’s website or app download. A social media presence is a great gateway to get inbound traffic and acquire new customers, as it is the melting pot that incorporates different customer segments.
Customers prefer to do business with companies that are interactive online. Studies around the advantages of social marketing have shown a higher lead-to-conversion rate for brands that were using social media marketing.
Gain Marketplace Insights
While the benefits of social media marketing are great for [brand communication]