Diploma in Social Media Marketing

Learn the skills you need to succeed in Social Media Marketing – the future of marketing globally

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Course Details

Social media has become one of the dominant forms of communication in the digital space, drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage these important marketing channels to grow their business and protect its reputation. This course provides a solid foundation for those intending to build and protect their brand in the world of social media so register today to start learning.


  1. Live lessons from professional social media practitioners
  2. Learn practical methods to drive business and engagement across various platforms
  3. Fully interactive bonus Q&A sessions
  4. Course suitable for all levels: beginners, intermediate and advanced
  5. Learn at your own pace with access to recordings of live classes - available 24/7
  6. Full support provided throughout and upon completion of the course
  7. Fully accredited course with Diploma available upon completion

Lesson 1: Introduction to Social Media Marketing

What is Social Media? What are the fundamentals? How does this all impact on my business? We begin our course by covering the basics, showing you exactly why your business should be using Social Media Marketing as a tool to reach more customers.

We introduce social content and the benefits of using it to reach more followers, we talk about building a community and what it can do for our brand, and we look at the importance of mobile platforms in the world of Social Media.

Lesson 2: Video Content, The Future of Social Media? (YouTube)

There are many forms and approaches to Social Media content, with video becoming more and more popular in recent years. We explore the main risks and rewards of using video content, and look at the past, present and future of the world of video.

We focus on YouTube in this lesson, covering a range of topics like creating and maintaining our account, uploading and editing videos with in-house editing software, and managing our playlists.

Lesson 3: Learning to Monetise Social Media

In this lesson, we begin to think about social media from a business perspective. How can we use our quality content to generate measurable commercial gain?

We explore the world of Ecommerce, look at some different models and approaches, and learn how to optimise our content and channels to guarantee a high return on investment for our business.

Lesson 4: Advertising, Targeting & Increasing our Reach (Facebook)

Now that we understand the basics of monetization, we can begin our study of Social Media advertising. It is important to know how and why advertising has become so important, and why our organic content does not have the same impact it once had.

Facebook provides a great tool for studying advertising, and we took a look at what the Ads Manager can do for us. We place particular emphasis on targeting options, which can make or break any advertising campaign we have.

Lesson 5: Our Place in the Community (Twitter)

In this lesson we look at immersing ourselves in the world of Social Media, taking advantage of tools like hashtags and trends to keep up to date with everything around us.

What better way to interact with our followers and build a community than Twitter? We talk about the fast-paced nature of the platform, how we can use this to our advantage, and look at some tools to keep our content relevant and engaging.

Lesson 6: Managing our Reputation

One of the most crucial aspects of Social Media Marketing is keeping on top of our reputation. This lesson will show you the severe damage that bad reviews can do to your brand, and how to avoid this with simple processes and best practices.

We look at case studies of good and bad reputation management, and introduce some valuable tools we can use to manage our reputation in the digital space.

Lesson 7: Social Techniques to Further your Brand (Instagram)

In a world full of digital content, how can we stand out from the crowd? This lesson introduces some key techniques we can use to make our profiles and visual content truly shine.

Instagram is a great platform to look at when discussing many of these techniques, and we show you exactly how they work with practical demonstrations and case studies of several successful profiles.

Lesson 8: Data Analysis: Our Path to Success

In this lesson we discuss the importance of analysing our data to understand the impact of our Social Media efforts. We introduce many processes and tools which will help guide our decision making so we can alter our campaigns for maximum impact.

Remember, data drives decisions for professional marketers and allows you to take control of your own destiny in the social space.

All courses at The Shaw Academy are independently accredited by an internationally recognised body for CPD purposes. This course is also accredited by the CPD Certification Service, which is an independent body that ensures qualifications are in line with the most current professional standards
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Course Schedules

Lesson # Day Date Time
Class 1 Monday Mon Feb 06, 2017 14:00 PM - 15:00 PM EST
Class 2 Wednesday Wed Feb 08, 2017 14:00 PM - 15:00 PM EST
Class 3 Monday Mon Feb 13, 2017 14:00 PM - 15:00 PM EST
Class 4 Wednesday Wed Feb 15, 2017 14:00 PM - 15:00 PM EST
Class 5 Monday Mon Feb 20, 2017 14:00 PM - 15:00 PM EST
Class 6 Wednesday Wed Feb 22, 2017 14:00 PM - 15:00 PM EST
Class 7 Monday Mon Feb 27, 2017 14:00 PM - 15:00 PM EST
Class 8 Wednesday Wed Mar 01, 2017 14:00 PM - 15:00 PM EST

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