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Social media has become one of the dominant forms of communication in the digital space, drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage these important marketing channels to grow their business and protect its reputation. This course provides a solid foundation for those intending to build and protect their brand in the world of social media so register today to start learning.
What is Social Media? What are the fundamentals? How does this all impact on my business? We begin our course by covering the basics, showing you exactly why your business should be using Social Media Marketing as a tool to reach more customers.
We introduce social content and the benefits of using it to reach more followers, we talk about building a community and what it can do for our brand, and we look at the importance of mobile platforms in the world of Social Media.
There are many forms and approaches to Social Media content, with video becoming more and more popular in recent years. We explore the main risks and rewards of using video content, and look at the past, present and future of the world of video.
We focus on YouTube in this lesson, covering a range of topics like creating and maintaining our account, uploading and editing videos with in-house editing software, and managing our playlists.
In this lesson, we begin to think about social media from a business perspective. How can we use our quality content to generate measurable commercial gain?
We explore the world of Ecommerce, look at some different models and approaches, and learn how to optimise our content and channels to guarantee a high return on investment for our business.
Now that we understand the basics of monetization, we can begin our study of Social Media advertising. It is important to know how and why advertising has become so important, and why our organic content does not have the same impact it once had.
Facebook provides a great tool for studying advertising, and we took a look at what the Ads Manager can do for us. We place particular emphasis on targeting options, which can make or break any advertising campaign we have.
In this lesson we look at immersing ourselves in the world of Social Media, taking advantage of tools like hashtags and trends to keep up to date with everything around us.
What better way to interact with our followers and build a community than Twitter? We talk about the fast-paced nature of the platform, how we can use this to our advantage, and look at some tools to keep our content relevant and engaging.
One of the most crucial aspects of Social Media Marketing is keeping on top of our reputation. This lesson will show you the severe damage that bad reviews can do to your brand, and how to avoid this with simple processes and best practices.
We look at case studies of good and bad reputation management, and introduce some valuable tools we can use to manage our reputation in the digital space.
In a world full of digital content, how can we stand out from the crowd? This lesson introduces some key techniques we can use to make our profiles and visual content truly shine.
Instagram is a great platform to look at when discussing many of these techniques, and we show you exactly how they work with practical demonstrations and case studies of several successful profiles.
In this lesson we discuss the importance of analysing our data to understand the impact of our Social Media efforts. We introduce many processes and tools which will help guide our decision making so we can alter our campaigns for maximum impact.
Remember, data drives decisions for professional marketers and allows you to take control of your own destiny in the social space.
* This is a list of some of the internationally recognised organisations who have either accredited, approved, accepted or otherwise found our education may be eligible for continuous professional development submission and subsequent approval.
|Class 1||Monday||Mon Jan 09, 2017||14:00 PM - 15:00 PM EST|
|Class 2||Wednesday||Wed Jan 11, 2017||14:00 PM - 15:00 PM EST|
|Class 3||Monday||Mon Jan 16, 2017||14:00 PM - 15:00 PM EST|
|Class 4||Wednesday||Wed Jan 18, 2017||14:00 PM - 15:00 PM EST|
|Class 5||Monday||Mon Jan 23, 2017||14:00 PM - 15:00 PM EST|
|Class 6||Wednesday||Wed Jan 25, 2017||14:00 PM - 15:00 PM EST|
|Class 7||Monday||Mon Jan 30, 2017||14:00 PM - 15:00 PM EST|
|Class 8||Wednesday||Wed Feb 01, 2017||14:00 PM - 15:00 PM EST|
A huge thank you to Shaw Academy and our tutor, Kevin Redshaw, for the very informative webinar course on Social Media and Marketing. This course covered so much and more. Very satisfied learner!!
Kevin was a great facilitator and extremely knowledgable on the subject. I learnt a great deal during the 10 lessons and look forward to being able to set it all in motion in my organisation.
The Shaw Academy has exceeded my expectations for the Social Media Marketing Course. The materials, slides, examples and weekly challenges, gave me a clear guide to move forward...