The Online Marketing Corporate Programme

Training YOUR teams on the advanced methods of Online Marketing

Unleash your Online Footprint

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The Online Marketing Corporate Programme

There exists two doors that companies are facing in our current Industrial Revolution

  • 1Are we forced into a corner, where our only option is to hire an external organization to optimise our online presence ?
  • 2Do we know exactly what we are looking for, in order to hire and train the right people to manage our online presence internally ?
We have the answer

Train your employees in the continuous nuances of Online Marketing

The answer is that unfortunately while many companies resort to option 1, those who choose option 2 do not have enough knowledge or capability to proceed forward with their online marketing plans.

We have even seen some companies insert the following qualification into their job specifications

Minimum 20 years’ experience in Social Media Management...

Which is an interesting qualification since the corporate beginning of the Social Media environment was in 1997 (AOL Instant Messenger)

It is for reasons like these that we here at the Shaw Academy seek to further inform, develop, train your employees into continuous nuances of Online Marketing.

shaw academy for online marketing
shaw academy for online marketing

What is the corporate training program

We offer a Corporate Training Program for businesses across all industries, which includes both our foundation Marketing Diploma and our Advanced Marketing Diploma

If you wish to truly unleash your online footprint then look no further than our comprehensive training programme.
If you wish to enquire further please fill out our contact form, and our specialists will respond within 24 hours.

Foundation Marketing Diploma Advanced Marketing Diploma

Social Media Creation Management

Is there a correct and incorrect method of marketing through Social Media?

The white noise of social media isn’t just deafening, it’s fatal to the inexperienced. We show you why this is the case, and how we profit from in-depth analysis to create sustainable social assets including LinkedIn, Google+ and Facebook. This section also includes a content creation master class and advanced online reputation management procedures practically outlining how to gauge and react to online sentiment and opinion.

We have created our Social Media platforms, now how do we manage them?

Social media management is typically very poorly thought-out, which inevitably leads to unmanageable procedures. Here, we demonstrate proven techniques to help you maximize your returns through prioritization, scheduling, evaluation and moderation strategies. This section also includes practical sample scripts which can be tailored for all occasions. If you do not have a social media strategy, you need our help.

The long and short of it is in 2014, Social Media may be in some cases the most essential tool in your companies belt when promoting and generating sales. To give you pure statistics*:

  • The fastest growing age demographic on Twitter is the 55-64 age bracket
  • 189 Million Facebook users classify themselves as “mobile only”
  • YouTube reaches more Adults 18-34 than any cable TV network
  • Every second, two new users join LinkedIn
  • 93% of Marketers use Social Media for business
Source: Fast Company

SEO Implementation and Management

So what is SEO, and how do I use it in my daily life?

We will teach you how to create success on your terms. No grey areas or excuses, simply black and white techniques illustrating exactly what is required for both on-site and off-site SEO. This also includes keyword research and development and also the inter-relationship between usability, experience and content leading to increased rankings and successful strategy implementation.

I have implemented SEO strategy once in the past, why do I need to continuously manage and update it?

Because it is continuously changing every day. We will provide exact proven techniques to grow popularity, connections and high authority inbound links organically. Effective SEO Management in our experience is crucial for sustainable online marketing success. This is mostly mismanaged through lack of structure but more often through lack of understanding. A strict, precise set of guidelines will be shown for either eventuality in order to increase online marketing returns.

The SEO Story

Nowhere in the world does there exist an industry with only one company in it, except if you are playing a very good game of Monopoly. How can companies keep up without doling out money to third party specialists? The answer is through education, and here are the statistics*

  • 70% of the links search users click on are organic.
  • 75% of users never scroll past the first page of search results.
  • Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.
  • Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An outbound lead might be from a cold call.
Source: Search Engine Journal

Pay-Per-Click (PPC) Strategy Development and Optimisation

I would like to increase my visibility in Search Engines through PPC, but is it expensive?

Marketing of any type can be a bottomless money-pit. However this should not be the case with online marketing. Here we engage in PPC strategy development, setting out clear campaign goals and success metrics. Heavy emphasis is placed on PPC Keyword development and the competition paradox of online marketing is also fully explained and exploited.

How do I maximise my exposure in paid online advertising?

When engaging in any form of online marketing, no one technique is created in a vacuum. The whole online marketing mix implementation is far greater than the sum of its individual parts. In this section we engage in landing page and competition analysis, optimising the user experience and Ad Copy for Conversion. We assess success and failure through Google AdWords, Yahoo and Bing.

Advanced E-Commerce, Acquisition, and Behavioural Traffic Analytics

I have a lot of online marketing campaigns, but how do I know which ones are successful and not?

Professional engagement with analytics is of huge importance to the would-be professional online marketers’ development. We have illustrated countless examples of how and when to use analytics to create sustainable profits and to make better business decisions. In this section we concentrate on analysing the traffic sources that meet your business objectives and internal analytics that shows how to interpret usage data and how to use that information to tailor your users’ experience.

How will I convert online traffic into sales?

When all is said and done, knowledge is futile without ability to turn online traffic into online sales. We focus here on exact e-commerce tracking and loyalty applications in order to ensure no one leaves without fully understanding all theories, techniques and methodologies taught. This is further ensured through our post-course mentoring included in this programme.