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The answer is that unfortunately while many companies resort to option 1, those who choose option 2 do not have enough knowledge or capability to proceed forward with their online marketing plans.
We have even seen some companies insert the following qualification into their job specifications
Minimum 20 years’ experience in Social Media Management...
Which is an interesting qualification since the corporate beginning of the Social Media environment was in 1997 (AOL Instant Messenger)
It is for reasons like these that we here at the Shaw Academy seek to further inform, develop, train your employees into continuous nuances of Online Marketing.
We offer a Corporate Training Program for businesses across all industries, which includes both our foundation Marketing Diploma and our Advanced Marketing Diploma
If you wish to truly unleash your online footprint then look no further than our comprehensive training programme.
If you wish to enquire further please fill out our contact form, and our specialists will respond within 24 hours.
We will teach you how to create success on your terms. No grey areas or excuses, simply black and white techniques illustrating exactly what is required for both on-site and off-site SEO. This also includes keyword research and development and also the inter-relationship between usability, experience and content leading to increased rankings and successful strategy implementation.
Because it is continuously changing every day. We will provide exact proven techniques to grow popularity, connections and high authority inbound links organically. Effective SEO Management in our experience is crucial for sustainable online marketing success. This is mostly mismanaged through lack of structure but more often through lack of understanding. A strict, precise set of guidelines will be shown for either eventuality in order to increase online marketing returns.
Nowhere in the world does there exist an industry with only one company in it, except if you are playing a very good game of Monopoly. How can companies keep up without doling out money to third party specialists? The answer is through education, and here are the statistics*
Marketing of any type can be a bottomless money-pit. However this should not be the case with online marketing. Here we engage in PPC strategy development, setting out clear campaign goals and success metrics. Heavy emphasis is placed on PPC Keyword development and the competition paradox of online marketing is also fully explained and exploited.
When engaging in any form of online marketing, no one technique is created in a vacuum. The whole online marketing mix implementation is far greater than the sum of its individual parts. In this section we engage in landing page and competition analysis, optimising the user experience and Ad Copy for Conversion. We assess success and failure through Google AdWords, Yahoo and Bing.
Professional engagement with analytics is of huge importance to the would-be professional online marketers’ development. We have illustrated countless examples of how and when to use analytics to create sustainable profits and to make better business decisions. In this section we concentrate on analysing the traffic sources that meet your business objectives and internal analytics that shows how to interpret usage data and how to use that information to tailor your users’ experience.
When all is said and done, knowledge is futile without ability to turn online traffic into online sales. We focus here on exact e-commerce tracking and loyalty applications in order to ensure no one leaves without fully understanding all theories, techniques and methodologies taught. This is further ensured through our post-course mentoring included in this programme.