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Do you think the digital, online world is going to continue to grow? Do you think more people will spend more funds online? Do you want to be involved personally or professionally? Then this programme is aimed at you and all who appreciate one simple fact, that the digital world will continue to grow and create opportunities for all of those willing to learn today. This course equips the user with the skills they need to generate revenues online. Register now to learn the skills you need to succeed.
To kick start the course, we examine a case study of a successful online business and we will show you exactly how to do the same. You will understand lead generation, how to build your customer database and we will show you how to generate conversions, so you can enjoy real profit and success from the start.
Do you know exactly who your customer is? Do you know how much it costs you to acquire that customer? Do you understand how much each customer is worth to you? First and foremost, it is essential that you understand this. In this lesson, you will learn the basics of unit economics and profitable trading.
PPC allows you to bid on particular words relating to your offering. What counts isn’t so much the bidding, but rather, the tracking. You will learn how to bid for keywords and track your success. Have you ever wanted to know how to be found when a customer searches for you? In this lesson, you will gain the skills to be found by the customer, both organically and paid.
Affiliate Marketing when approached with a compelling proposition can be incredibly successful and can allow for incredible growth without the need for upfront marketing spends. In this lesson, we will show you how to fully optimise these powerful symbiotic online relationships. We will show you how to generate leads in large numbers and turn them into paying customers.
Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.
Getting traffic and subsequent leads is great but what then? You need to understand your sales funnel. Do you know what percentage of customers you lose on each stage of your sales funnel? One of the biggest mistakes any business can make is to focus too much energy and resources on segments who simply will not buy. Once you find the right audience you must then focus on showing them the problem you solve efficiently. This is where nurturing comes to the fore. Here you will be shown how to build trust, add value and monetise/convert your user base in a fun and exciting way.
In this lesson, you will gain the skills to gather data and understand how to use data to drive sales forward. Every success we have needs to be measured with data. There is a lot to understand with digital marketing but the good news is, numbers don't lie. Understand how to easily and effectively manage your most crucial data will be the key to your success.
In digital marketing it is absolutely crucial that you have a clear and concise strategy. In this lesson, we will show you how to put it all together. Our focus will then shift to your post sales cycle and how to keep the customer coming back again and again. The customer becomes really profitable, when they stay with you for weeks, months and years. They will only do so, as long as you do a brilliant job.
|Class 1||Monday||Mon Jan 09, 2017||14:00 PM - 15:00 PM EST|
|Class 2||Wednesday||Wed Jan 11, 2017||14:00 PM - 15:00 PM EST|
|Class 3||Monday||Mon Jan 16, 2017||14:00 PM - 15:00 PM EST|
|Class 4||Wednesday||Wed Jan 18, 2017||14:00 PM - 15:00 PM EST|
|Class 5||Monday||Mon Jan 23, 2017||14:00 PM - 15:00 PM EST|
|Class 6||Wednesday||Wed Jan 25, 2017||14:00 PM - 15:00 PM EST|
|Class 7||Monday||Mon Jan 30, 2017||14:00 PM - 15:00 PM EST|
|Class 8||Wednesday||Wed Feb 01, 2017||14:00 PM - 15:00 PM EST|
The lectures via webinar were timely and exceptionally well presented. During the course we were totally engaged, we had the opportunity to ask questions as well as receiving personal follow up telephone calls and emails regarding feedback and progress.
Having the course on my CV showed I was willing to learn on my own time, had an interest in the subject, and now had a knowledge of affiliate and online marketing. I would not have got this job unless I did this course – it’s as simple as that.
The quality of the presentations and videos has been excellent and yourself and Adrian are first class Tutors. Your enthusiasm and passion for the subject is infectious and you have a real skill for making particular topics accessible and understandable.
I found his lectures informative, fast-paced and very relevant to my business, which is promoting my music.
Shaw Academy not only deliver their promise but go the extra mile to ensure a 100% targeted, hands-on, tuition and their student support service matches colleges where you would expected to spend many 1000s of pounds.
I have never seen nor experienced such a great support team. The Shaw Academy stood by every second of the way for me. Thank you Shaw Academy and all its staff for giving me confidence in myself and assisting me to completion.
Being a freelance web designer this course gave me the knowledge to widen the range of services i can now offer to my clients. Now i am able to better guide and advice clients for specific and targeted goals.