Diploma in Digital Marketing

Learn to acquire clients for less, and generate more sales, all in one month

Over 205,977 Marketers have already seen the results
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Course Details

Over the course of 8 one-hour modules spanning four weeks, students of all levels, just like you, will learn about the rewarding sector of digital marketing, with the help and support of industry leading experts, lecturers and tutors throughout.

This course is aimed at those who wish to advance their career, or indeed start a new one, by out pacing the competition and growing themselves, their business and their sales.

Learning Objectives

To teach ambitious students about acquiring clients for less, converting greater numbers of leads into profitable customers, and increasing market share in a highly competitive, exponentially growing and lucrative, online market place. Read More

Live, Interactive Lessons

This course consists of 8 core topics. These build up your marketing knowledge step by step with real case studies to allow you to seamlessly incorporate this information to your digital marketing skill set. All lessons are presented online live, twice weekly, in a structured manner in order to allow you to learn efficiently. The live aspect of our delivery allows for interactive learning and the questions and answers session will deal effectively with all of your questions to ensure that you are fully understanding of all of the information provided.

Study when or where you please whilst also having full tutor support throughout your journey.

Qualified tutors will support you during each step of your educational journey. In addition to live presentation, all lessons can be accessed 24/7 post their release date so that you can truly learn at your own convenience. This means that even if you can’t attend a live session online, you can catch up on the lesson in your own time. Study when or where you please whilst also having full tutor support throughout your journey, making mastering and implementing this beneficial knowledge easier than ever.

Course Highlights

  1. Live lessons from digital marketing professionals with fully interactive Q&A sessions
  2. Course suitable for all levels: beginners, intermediate and advanced
  3. Fully interactive bonus Q& A sessions
  4. Learn at your own pace with access to recordings of live classes available 24/7
  5. Full support provided throughout and upon completion
  6. Fully accredited course with Diploma – excellent for CVs
  7. One to One Evaluation with a professional marketer

Module 1: Your Digital Marketing Foundations – Designing for Conversions

Online Marketing otherwise known as Internet or Digital Marketing, is introduced in comparison to more “traditional” marketing techniques.

Does Online Marketing work? Can it be used effectively for all business types? Can I employ these techniques successfully? The answers to these questions are a categorical yes but unfortunately obtaining tried and tested practical understanding and straight forward techniques to exploit the opportunities in the digital space are extremely difficult and not relevant to day to day business needs.

The main practical methods are introduced, the importance of marketing goals and alignment with business and sales requirements are also discussed.

Finally, some common misconceptions and buzzwords are dispelled while critical but simple online marketing rules are presented.

Module 2: Social Marketing and Online Reputation Management

We all have a view on social websites such as Facebook, LinkedIn, YouTube, Twitter, and even Google Plus. Love them or hate them, they are here to stay. But if you are a disbeliever, you cannot argue with their sheer size. For instance, Facebook has over 1 billion users and 1 million advertisers. This is just the tip of the iceberg and the potential is truly limitless.

In this lesson we look at how businesses can maximise the opportunities of effectively using social web assets across multiple providers. How to build social assets is shown but also how to keep them relevant and updated without overloading valuable and scarce business resources. Software that can assist with this is also presented

Forums and Online Reputation Management (ORM) is also discussed. How to deal with negative reviews on online forums and build a platform for dealing with rogue and valid negative reviews are also presented.

A must for anyone aiming to impact on business marketing in the 21st Century.

Module 3: eCommerce – Converting 101

One of the many great things about online revenue generation is that it is instant. If a customer wants to buy something immediately, there are many technology and payment services there to facilitate this for business owners. Nonetheless, online marketers have to consider their particular markets and the client journeys to facilitate maximum percentage returns through their particular web assets.

This has to be launched in a smart way so that the promoter is in a position to monitor the performance of their eCommerce strategies and methodologies. In this eCommerce lesson we take a look at what is required to make your website have a sales optimised structure before you spend time, money and effort acquiring customers.

Module 4: Pay Per Click Advertising (PPC) – Acquiring the Right Leads for Less

In the old days the marketer would put ads on billboards, TV, radio and other traditional media to build “brand awareness” with unclear ideas in relation to return on investment (ROI). With the advent of online advertising and particularly pay per click (PPC), we now have the tools to spend only on what delivers results beyond the click and through to the sale or other objectives

In this lesson, we show the online marketer how to set PPC goals, how to choose and use search keywords in the pay per click campaign, how to write search ads, how to employ suitable geographic targeting, how to use ad frequency capping, exploit re-marketing along with the importance of Relevance and Quality Scoring.

Display advertising and Cost Per Thousand (CPM) are also evaluated in the context of a successful PPC campaign.
A lot to get through but worth the effort!

Module 5: Email Marketing – Reach, Engage and Convert

How do you automate mass lead acquisition? How do you ensure that the customer experience is optimised for the individual? How do you nurture your leads? In an online context people are much more sceptical and have less loyalty. So how do gain this trust so that you maximise your sales conversions? This is where mass tailored communications and marketing automation become absolutely crucial to ensure that maximum returns are achieved, that in turn propels further business growth.

Module 6: Affiliate Marketing – Developing Strategic Partnerships Online

Online Affiliate Marketing is often overlooked by smaller businesses in the broader context of Online Marketing. However, it is a multi-billion €/$/£ process that is successfully used by companies of all sizes. What is it? It is another way of saying partner business development. How do we use it online?

In this lesson we introduce Cost per Acquisition (CPA) methods to only pay for paying customers introduced by partners. We compare this to other partner incentives including Cost per Lead (CPL), Cost per Click (CPC) and the older Cost per thousand (CPM) incentives.

Setting up your partner platform to attract suitable partners, working with partner networks and being an attractive partner are also presented in a practical sense.

Once this module is completed, all students will understand the power of partner referrals and how to get started.

Module 8: Data Driven Marketing and Sales For Maximum Return

Data drives everything you do in Digital Marketing and Digital Sales. Data Determines Decisions. Data Dictates Spend. Data Drives Sales. Here we delve into analytics to maximise your return on investment and track your success.

Do you know how much you can spend to acquire a client? Do you know your cost per acquisition and all subsets of this including CPL, CPC and even CPM? Do you know your average revenue per lead? Do you know your average revenue per user? Here we get under our hood to look at how we have been successful at digital sales conversions in many industries and how this data driven digital marketing will change the way you do business

All courses at Shaw Academy are independently accredited by an internationally recognised body for CPD purposes. This course is also accredited by the CPD Certification Service, which is an independent body that ensures qualifications are in line with the most current professional standards
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Course Schedules

Lesson # Day Date Time
Class 1 Monday Mon Nov 14, 2016 14:00 PM - 15:00 PM EST
Class 2 Wednesday Wed Nov 16, 2016 14:00 PM - 15:00 PM EST
Class 3 Monday Mon Nov 21, 2016 14:00 PM - 15:00 PM EST
Class 4 Wednesday Wed Nov 23, 2016 14:00 PM - 15:00 PM EST
Class 5 Monday Mon Nov 28, 2016 14:00 PM - 15:00 PM EST
Class 6 Wednesday Wed Nov 30, 2016 14:00 PM - 15:00 PM EST
Class 7 Monday Mon Dec 05, 2016 14:00 PM - 15:00 PM EST
Class 8 Wednesday Wed Dec 07, 2016 14:00 PM - 15:00 PM EST

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