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Over the course of 10 one-hour modules spanning four weeks, students of all levels, just like you, will learn about the rewarding sector of digital marketing, with the help and support of industry leading experts, lecturers and tutors throughout.
This course is aimed at those who wish to advance their career, or indeed start a new one, by out pacing the competition and growing themselves, their business and their sales.
To teach ambitious students about acquiring clients for less, converting greater numbers of leads into profitable customers, and increasing market share in a highly competitive, exponentially growing and lucrative, online market place.
Online Marketing otherwise known as Internet or Digital Marketing, is introduced in comparison to more “traditional” marketing techniques.
Does Online Marketing work? Can it be used effectively for all business types? Can I employ these techniques successfully? The answers to these questions are a categorical yes but unfortunately obtaining tried and tested practical understanding and straight forward techniques to exploit the opportunities in the digital space are extremely difficult and not relevant to day to day business needs.
The main practical methods are introduced, the importance of marketing goals and alignment with business and sales requirements are also discussed.
Finally, some common misconceptions and buzzwords are dispelled while critical but simple online marketing rules are presented.
We all have a view on social websites such as Facebook, LinkedIn, YouTube, Twitter, and even Google Plus. Love them or hate them, they are here to stay. But if you are a disbeliever, you cannot argue with their sheer size. For instance, Facebook has over 1 billion users and 1 million advertisers. This is just the tip of the iceberg and the potential is truly limitless.
In this lesson we look at how businesses can maximise the opportunities of effectively using social web assets across multiple providers. How to build social assets is shown but also how to keep them relevant and updated without overloading valuable and scarce business resources. Software that can assist with this is also presented
Forums and Online Reputation Management (ORM) is also discussed. How to deal with negative reviews on online forums and build a platform for dealing with rogue and valid negative reviews are also presented.
A must for anyone aiming to impact on business marketing in the 21st Century.
Unique content as well as a regularly updated element on your webpage are not only critical to successful SEO optimisation but can be the foundation of a websites digital marketing presence. However, there are some very common pitfalls that are all too often not known, forgotten or even ignored.
In this lesson we will look at the various benefits of having a blog on your site or by submitting as a blogger to other sites. We will go through what a blog is, how it impacts SEO, how it can give your site a new look and what hidden benefits there are to having a regularly updated blog posting area. We will also go through the different types of blogs, how to create them, how to host them as well as some of the most popular tools out there for managing them.
We will also look at some examples of successful blogs already out there and discuss how blogs can fit into our overall Digital Marketing Strategy.
One of the many great things about online revenue generation is that it is instant. If a customer wants to buy something immediately, there are many technology and payment services there to facilitate this for business owners. Nonetheless, online marketers have to consider their particular markets and the client journeys to facilitate maximum percentage returns through their particular web assets.
This has to be launched in a smart way so that the promoter is in a position to monitor the performance of their eCommerce strategies and methodologies. In this eCommerce lesson we take a look at what is required to make your website have a sales optimised structure before you spend time, money and effort acquiring customers.
In the old days the marketer would put ads on billboards, TV, radio and other traditional media to build “brand awareness” with unclear ideas in relation to return on investment (ROI). With the advent of online advertising and particularly pay per click (PPC), we now have the tools to spend only on what delivers results beyond the click and through to the sale or other objectives
In this lesson, we show the online marketer how to set PPC goals, how to choose and use search keywords in the pay per click campaign, how to write search ads, how to employ suitable geographic targeting, how to use ad frequency capping, exploit re-marketing along with the importance of Relevance and Quality Scoring.
Display advertising and Cost Per Thousand (CPM) are also evaluated in the context of a successful PPC campaign.
A lot to get through but worth the effort!
Search Engine Optimisation is simply the science and art of getting your web presence to appear higher on search engine results pages. For example, you may want your product or service to appear on page 1 of Google in your country when someone searches for that product or service.
So what can we do to achieve this? Are there any magic bullets? The answer to the former is “quite a lot” and the latter is “Unfortunately, no”.
In this lesson we introduce “On-Site” optimisation that looks at aspects of your web presence that includes, meta-tags, header tags, keyword densities and suitable website development techniques.
The “black hat” techniques are dispelled and “Off-Site” techniques such as “back linking” are also evaluated.
Some common Dos and Don’ts are highlighted with the Ultimate Rule of SEO explained in a common sense way regardless of your level of experience
Online Affiliate Marketing is often overlooked by smaller businesses in the broader context of Online Marketing. However, it is a multi-billion €/$/£ process that is successfully used by companies of all sizes. What is it? It is another way of saying partner business development. How do we use it online?
In this lesson we introduce Cost per Acquisition (CPA) methods to only pay for paying customers introduced by partners. We compare this to other partner incentives including Cost per Lead (CPL), Cost per Click (CPC) and the older Cost per thousand (CPM) incentives.
Setting up your partner platform to attract suitable partners, working with partner networks and being an attractive partner are also presented in a practical sense.
Once this module is completed, all students will understand the power of partner referrals and how to get started.
How do you automate mass lead acquisition? How do you ensure that the customer experience is optimised for the individual? How do you nurture your leads? In an online context people are much more sceptical and have less loyalty. So how do gain this trust so that you maximise your sales conversions? This is where mass tailored communications and marketing automation become absolutely crucial to ensure that maximum returns are achieved, that in turn propels further business growth.
Data drives everything you do in Digital Marketing and Digital Sales. Data Determines Decisions. Data Dictates Spend. Data Drives Sales. Here we delve into analytics to maximise your return on investment and track your success.
Do you know how much you can spend to acquire a client? Do you know your cost per acquisition and all subsets of this including CPL, CPC and even CPM? Do you know your average revenue per lead? Do you know your average revenue per user? Here we get under our hood to look at how we have been successful at digital sales conversions in many industries and how this data driven digital marketing will change the way you do business
Developing a structured and workable digital marketing strategy is crucial to achieve the successful realisation of your business goals.
In this session we combine all what we have learnt in the previous modules and discuss the next steps and practicalities of employing the knowledge you have gained for the benefit of you, your career, and your business.
|Class 1||Monday||Mon May 30, 2016||14:00 PM - 15:00 PM EDT|
|Class 2||Wednesday||Wed Jun 01, 2016||14:00 PM - 15:00 PM EDT|
|Class 3||*On Demand|
|Class 4||Monday||Mon Jun 06, 2016||14:00 PM - 15:00 PM EDT|
|Class 5||Wednesday||Wed Jun 08, 2016||14:00 PM - 15:00 PM EDT|
|Class 6||*On Demand||Class 7||Monday||Mon Jun 13, 2016||14:00 PM - 15:00 PM EDT|
|Class 8||Wednesday||Wed Jun 15, 2016||14:00 PM - 15:00 PM EDT|
|Class 9||Monday||Mon Jun 20, 2016||14:00 PM - 15:00 PM EDT|
|Class 10||Wednesday||Wed Jun 22, 2016||14:00 PM - 15:00 PM EDT|
|Class 1||Monday||Mon Jun 27, 2016||14:00 PM - 15:00 PM EDT|
|Class 2||Wednesday||Wed Jun 29, 2016||14:00 PM - 15:00 PM EDT|
|Class 3||*On Demand|
|Class 4||Monday||Mon Jul 04, 2016||14:00 PM - 15:00 PM EDT|
|Class 5||Wednesday||Wed Jul 06, 2016||14:00 PM - 15:00 PM EDT|
|Class 6||*On Demand||Class 7||Monday||Mon Jul 11, 2016||14:00 PM - 15:00 PM EDT|
|Class 8||Wednesday||Wed Jul 13, 2016||14:00 PM - 15:00 PM EDT|
|Class 9||Monday||Mon Jul 18, 2016||14:00 PM - 15:00 PM EDT|
|Class 10||Wednesday||Wed Jul 20, 2016||14:00 PM - 15:00 PM EDT|
The lectures via webinar were timely and exceptionally well presented. During the course we were totally engaged, we had the opportunity to ask questions as well as receiving personal follow up telephone calls and emails regarding feedback and progress.
Having the course on my CV showed I was willing to learn on my own time, had an interest in the subject, and now had a knowledge of affiliate and online marketing. I would not have got this job unless I did this course – it’s as simple as that.
The quality of the presentations and videos has been excellent and yourself and Adrian are first class Tutors. Your enthusiasm and passion for the subject is infectious and you have a real skill for making particular topics accessible and understandable.
I found his lectures informative, fast-paced and very relevant to my business, which is promoting my music.
Shaw Academy not only deliver their promise but go the extra mile to ensure a 100% targeted, hands-on, tuition and their student support service matches colleges where you would expected to spend many 1000s of pounds.
I have never seen nor experienced such a great support team. The Shaw Academy stood by every second of the way for me. Thank you Shaw Academy and all its staff for giving me confidence in myself and assisting me to completion.
Being a freelance web designer this course gave me the knowledge to widen the range of services i can now offer to my clients. Now i am able to better guide and advice clients for specific and targeted goals.