Advanced Diploma in
The purpose of the Advanced Diploma in Digital Marketing is to equip students with all of the skills necessary to begin his/her structured online marketing career and to vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects and the software have all been chosen and developed specifically for you as the new or as yet unsuccessful online marketer.
8 Live Interactive Lessons
4 Weeks Long
15 hours +
PPC Strategy Development
In week 1 we will look at how to optimise our PPC campaigns. Marketing of any type can be a bottomless money pit. However, this should not be the case with online marketing. Here we engage in PPC strategy development, setting out clear campaign goals and success metrics.
PPC Ad Copy and Landing Page Optimisation
When engaging in any form of online marketing, no one technique is created in a vacuum. The whole digital marketing mix implementation is far greater than the sum of its individual parts. In this section we engage in landing page and competition analysis, optimising the user experience and Ad Copy for Conversion
How to Get More for Less with Affiliate Marketing
In week 3, we will be having an in depth look at Cost Per Acquisition marketing methods. Cost per Acquisition (CPA) methods allow a marketer to only pay for traffic that converts after being introduced by partners. As it is one of the most lucrative methods of digital marketing; we run through exactly how to set up one of these platforms, optimize the process of finding affiliates, and building a base for your future success in the digital space.
Implementing and Analysing Onsite Search Engine Optimisation
While many understand the importance of SEO, too few understand the actual workings of SEO. In week 4 we will have an in-depth look at the workings of successful SEO, illustrating exactly what is required for both on-site and off-site SEO. This also includes keyword research and development and also the interrelationship between usability and customer experience.
Managing a Search Engine Presence for Conversion
Effective SEO Management in our experience is crucial for sustainable online marketing success. This is mostly mismanaged through lack of structure but more often through lack of understanding. A strict, precise set of guidelines will be shown for either eventuality in order to increase online marketing returns.
Constructing Emails for Conversion
Although hugely underrated, email marketing is one of the most lucrative forms of digital advertising, when done right. This lesson runs through how to construct an email that will actually lead to more than just an increase in open rates or click through rates but real world conversions that increase your business.
Using Data to Drive Email Optimization
Every digital campaign has room for improvement, but how do we identify what needs to be changed, and which part of a message is failing? By using data garnered from sample email campaigns, using many of the most often employed platforms in the industry, we will look at exactly how to increase the performance of your next email marketing campaign.
How to Build a Social Presence for Your Brand
Building a social presence for your brand is one of the most difficult tasks for any social media manager. This module breaks down this complex process into manageable chunks to allow students to begin to form a strategy for success in the social space. We will focus on every form of Social listening across all platforms.
How to Create Social Content That Converts
The white noise of social media isn't just deafening, it's fatal to the inexperienced, we show you why this is the case and how we profit from in-depth analysis to create sustainable social assets. This section also includes a content creation master class and advanced online reputation management procedures practically outlining how to handle your reputation online.
How to Turn Followers into Brand Advocates to Drive Engagement
Social media is not about speaking to your audience; it's about creating advocates for your brand. A strong knowledge of the engagement, reciprocity, and customer relationship management is key to turning customers into advocates. In week 10 we will learn not only how we go about this, but how it should encompass our overall strategy at all times.
I am currently taking the Social Media Marketing Program and I'm finding it very informative and interesting. It's funny how I've been on social media platforms for a few years and there is so much more to learn!!! I would highly recommend the course to anyone who would like to learn more on social media marketing aspects of all the different platforms.
Its amazing. Very helpful and clear.
I have enjoyed the Social Media Marketing class so far. I have gained valuable knowledge & the course is way better than I expected it to be.
Online Digital marketing course is great - really like the interaction platform and getting really good material, support and case studies that makes the course practical and worth time spend - hope to do many more! Thanks Richard Hegarty and Shawsters!!!
I just finished 3 courses1)diploma in digital marketing 91% distinction obtained2)diploma in web development 92% distinction obtained3)diploma in mobile app development 94% distinction obtained I love Shaw academy and would definitely recommend it to anybody wanting to learn from excellent lectures to in-depth course resources shaw academy is the best and very friendly and helpful will definitely be getting the lifetime membership in the near future.
I had just finished my third course this weekend. All three classes that I had taken were excellent.
I've just finished the Diploma in Digital Marketing. I recently started an entry level job at an advertising agency so hoped it would give me a good overview of the basics.
I am a participant in the Diploma Digital Marketing program. I love the material, the presentation is great and the instructor allows plenty of time at the end of the class for questions.
The Digital Marketing class was great. All of the basics were covered clearly and within each topic was a wealth of information.
Really enjoying the social media marketing course so far, thanks to Daniel for making each lesson very interesting and fun to listen to. Cheers!