5 Devastating Mistakes to Be Avoided in Blog Content
As the digital marketing environment evolves, newer opportunities come in in terms of scalability, outreach and sustainability. Being performance oriented is always a good step, but focusing on the outcome is even important as it feeds back with what modifications stand in the future for a better approach. Be it business or an individual targeting a fixed scale of online traffic, both of them work hard on the content segment as it is a major part of digital marketing, without which it is impossible to implement any strategy including Search Engine Optimization, Affiliate Marketing, Social Media, or link building.
But just content isn’t enough to develop a reputed database of incoming traffic, especially when the content is sourced from blog and is channelized through reputation building networks like social sharing sites and buzzing platforms. Enterprises generate a lot of blog content on a daily basis which are informational and help the audience with resources to grow knowledge. But this content is of no value if it is not taken by the audience in a positive way, irrespective of how it targets the search engines or in other words how SEO friendly it is.
Mistakes can be a part of any professional in any industry, but learning from mistakes is of high importance. So here are some of the very common mistakes in blog content that should be avoided on an enterprise level and individual writing.
1) Straight Away to Content Without Research
One of the most common mistakes in blog content that even professional writers commit while curation is straight away shifting to write-ups without any research on the topic. Even if you are a master in the subject, it is always better to know something more on the topic, as you never know if some parts of your knowledge have been recently updated with dynamic factors.
Evidence, data, valuable information and breadth of experience is what people seek in blogs so it is vital to go through a process of minor research before you pen down. With patience and perseverance, research is an art and is a major part of blog content. Research can be a fun element as you get sure that you will be defining something new to the audience including insights and advanced information based on the topic.
2) Not Focusing on Who You Are Writing For
Knowledge is a completely different stream and if you are reading this, you are definitely an intellect! But writing for blog is connecting the content well with the reader which will prove to be of importance for the audience. It is necessary to wear the reader’s shoes, as you need to understand what the reader will feel on reading your content or what the audience will gain from the blog post. You need to read the reader’s minds, in fact! So not focusing on who your readers are is a big mistake in blog content.
Becoming a student of your reader is the best possible way to enhance writing blog content as only a reader can teach where your mistakes are. Doing research on who your potential readers are based on the topic is a great approach to deal with this problem. Looking forward, one may create personas based on the type of focus audience on the basis of age, sex. Interest and the industry as well.
3) No Outline of Blog Post Before Curating Content
Mistakes in blog content can be many, but strategically, one cannot make a more devastative mistake than this. All of used to outline our content before starting on an essay while in high school, and it’s the same. But it is imperative as creating a structure for a blog post helps focus on the important points and keeps the writer on track without deviating from the topic much.
It can be easily done by simply jotting down some of the most important segments you are going to focus in bullet points. Introduction and conclusion prior to outlining is always an advantage which can be refined later. This process of outlining the blog content helps the writer to plug in more meaningful and relevant terms in the blog and helps build clarity in the content while saving much time.
4) Not Answering Questions
And we are sure that you have a lot of knowledge on the topic but did you leave some questions unanswered in haste? If done, it represents unclear writing. This can turn out to be a big mistake in blog content as blogs are focused at delivering information, useful resources and clear knowledge to the readers. If some important questions in your blog content remain unanswered, the reader gets in mess and tries to figure out the meaning of presenting the whole content.
Defining the pronouns well in the blog content is the best step a writer can take in order to answer all questions. Either done within the context or in sentences, it is always better to answer all knowledge based questions in blog content that helps readers gain knowledge.
5) Publish Without Editing & Proofreading
While you know much about what has recently happened around and you want the readers to know about the buzz in the town, you take an initiative to jot down all the information as fast as you can. It is not just about spelling mistakes, punctuation or grammar errors which can be resolved by a process called proofreading and is always the final touch for any blog content.
But another mistake that writers commit in blog content is publishing blogs without editing them. Editing is a process of looking for any errors in the approach and composition of content. It is nice to come back after a while and check the whole blog with a new curiosity and fresh mind that helps identify the actual errors in the approach of content written. Editing and proofreading are of equal importance and should be done before a blog is published as they help make a great piece of content, even greater.
Ready to Avoid These Mistakes?
Writers are a great part of our community who craft the information, but readers are the most important set of people who gain knowledge and share it to others. Whether you are a writer or a reader, you have been a part of the social being and have addressed some challenges by information and resources. Better writing is all about fixing errors and erasing old habits of writing process that have been a sort of mistake.
Though there will always be a different approach of understanding for different segments of readers, avoiding above mistakes in blog content will always help you improve your writing skills. And if you are improving every day, it is certain that you are approaching a better tomorrow.
So which all mistakes you think you have been committing while curating blogs? Or do you have any other errors that you are not able to eradicate from your writing methodologies? Write to us and we will definitely get back with solutions for the competitive edge. Broaden your mind as you write for blogs and that’s the way you will get to craft the best things for your readers.